October
11


What’s the number one goal that a website owner has? By and large the answer stays the same, and that’s learning how to increase visitors to their website. Many different companies and so called experts continually flaunt the “latest emerging trends” and various magical tools and systems that will get you ranked in the number 1 spot for every phrase you want overnight, if you are willing to give them thousands and thousands of dollars upfront of course. Don’t fall for the traps, rely on solid and well proven methods to increase traffic to your website.

The Internet and the art of online marketing is a constantly growing and changing field. What worked ten years ago doesn’t work today in the same way, if at all. One of the best practices to increase traffic to your website today is link building. This is due to the way that search engines determine which pages they are going to show for which terms and queries.

With hundreds of millions of different websites out there, relying solely on the use of keywords or titles to determine which pages to show simply doesn’t work, because there are bound to be thousands or millions of similar options. Therefore, the major search engines rank websites in terms of their credibility, reputation and presence. The main way this reputation and credibility is determined is the quantity and the quality of the incoming links that your website has pointing to it.

Simply put, the more incoming links your website has the better. But as mentioned, you are also looking for quality links, not just quantity. What makes some links better than others?

The first factor is that an incoming link from a site with its own high reputation is going to have more value for your own website. Secondly, finding ways to create links from sites or pages that are somehow related to your own niche also lends more credence to the link. Finally, one way links, or links that go to your site when you don’t have a link going to the other site are much more valuable. This is a more natural way of linking, and it’s a way of discrediting the common link exchanges that prevailed years ago.

One of the best ways therefore to increase traffic to your website is to participate in article marketing. With article marketing you get to grow your presence within your given industry by providing useful and informative content. You’ll see a direct boost to your traffic when people click on the links in your resource box at the bottom of the page. Most importantly, those are one way links stemming from highly reputable sites that will hold great value for your own credibility.

There are of course many other ways that you can build high quality links leading to your website. Writing and commenting on blogs is a tried and true method, as is participating in forums and other discussion based communities where you can provide insight into a topic. Using these tactics effectively can produce dramatic results when you want to increase traffic to your website.

Anybody can learn how to increase traffic to their website by following this basic plan. Of course, it’s not always that easy. Article marketing and distribution and other link building strategies are time consuming and often more confusing than they seem. All too often people begin an undertaking of this nature only to stop short and not consistently apply techniques. Or they make simple mistakes that could have been avoided if only they had been a bit more careful or had a bit more experience.

This is why having a company that has proven their own specific strategies to be successful and can produce quick and cost efficient results for your website is of the utmost importance. It’s never too early or too late to start developing a strategy to increase traffic to your website. When you’re ready to take your business or website to the next level and learn more on increasing website traffic, visit http://www.wilsonwebsiteconsultants.com and we’ll provide you and your organization with all of the tools necessary to reach the top of the search engines.

by: Ryan Wilson

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October
11


Have you ever thought about writing a press release for your website? You should! Writing a press release gives you the opportunity to let people know about your new site. Or old site that is not getting any boost in website traffic. So if you need more traffic to your website you might want to think about this.

Writing a press release is not the same as putting out an ad for your site. Your website needs to be news worthy to get any attention from editors. Maybe you can create a site that no one has thought of before? You could have a joint venture with a popular person or product that you like. You can even announce a contest you are having or a charity you are sponsoring. What ever you do don’t just fire up a long ad talking about your site because they will simply reject it.

Sure, you want more website traffic but you have to give the editors something they can sink their teeth into. Reporters don’t want ads, they want something to report. If you can give them that then they will be happy to put up your press release and spread it out to all who will listen.

Writing a press release starts with an exciting eye catching title. If you want to get picked up by publishers you must shock them. They read lots of press releases each day from webmasters who want to increase website traffic, so your title has to stand out. Once the title gets their juices flowing then they will read the rest.

Now this is the time to inform them about what you are doing. You want to make sure you talk in third person when you write a press release. You are not talking to an individual but to a crowd of people. Save that for your website. You are just letting the masses know what you are up to and where to go to get it. If you write everything up just right you can get on page one fast since they normally get sent out in one day or less. Just don’t use such a popular keyword phrase. Do a little keyword search to find one that gets good traffic with less competition.

A great benefit of writing a press release is all the potential backlinks that your website can pick up. If it is done right, other sites will link to your website giving you the chance to increase website traffic. Since webmasters are always looking for something exciting to link their website to, your site could end up being linked to several other websites. If you are lucky and have something unique enough, you might just have reporters knocking on your door for an interview. Not guaranteed but it could happen.

So now you need to decide if writing a press release is for you. It is not as hard as it may seem. This could be the buzz you need to get your website the boost in visitors it needs.

If you would like more information about press releases then please visit: writing a press release For more tips on increasing website traffic then see: more website traffic

October
3


The goal for any owner of a website or online business has to be to see long term, highly targeted website traffic. Far too many people follow strategies that emphasize short term results, often at the expense of long term success. Whether illicit or black hat tactics are implemented, or merely shortsighted tactics that don’t deliver over the long haul, the results will be the you don’t see the traffic you need, and therefore won’t create the leads, customers and sales you are looking for.

So how can you see the long term, high quality traffic that you are looking for? One of the keys to a successful Internet marketing strategy is acquiring backlinks that lead to your website. Basically, a backlink is any link found across the Internet that is directed to any of your pages. A deep backlink is one that leads to a specific content or sales page found within your site, while a basic backlink usually leads to your homepage.

Links are of the utmost importance because they are one of the largest factors in determining your site’s Page Rank. Your Google Page Rank (and other similar formulas used for different search engines) is a number that represents your perceived status, reputation and credibility on the Internet. The better your PR, the more likely you are to show up prominently in the search engine results based around your niche, topic or industry.

Incoming links to your site increase your PR and serve basically as other sites vouching for your status. Therefore, the more links you have leading to your site, the better your site appears to the search engines.

One of the most effective ways to achieve a greater load of incoming links to your site is the process of article marketing. Essentially, this process entails writing and distributing unique, high quality articles to the many article directories that exist on the Internet. The upside to this is that at the bottom of every article, the author gets a chance to make a quick pitch and include some links to his or her site.

Therefore, for every article you create and distribute you get incoming links from highly reputable sites, which will serve to greatly increase your own site’s reputation. Article marketing is a tried and true strategy for increasing your site’s offsite SEO and acquiring a consistent stream of high quality backlinks.

To be successful at article marketing you have to devote a good amount of time and effort to the cause. Articles that are hastily written and which have a poor quality will not get any attention and will not serve to boost your status in the community or add direct traffic from people who actually click on your links. Additionally, the process of writing the articles and distributing them individually to all of the major article directories can be time consuming. You’ll also need to consistently create lots of new material. Writing one article and then forgetting about article marketing won’t provide any success.

Taking on this goal can be extremely difficult for a small business owner. The good news is that reputable companies can handle the entire process for you, enabling you to focus on other aspects of your business.

When you’re ready to learn more on Free SEO Tips, and how to improve your website and see consistent growth and long term success, visit http://wilsonwebsiteconsultants.com.

by: Ryan Wilson

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