7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #2

Yesterday we talked about Secret #1, the definition of successful marketing: THE RIGHT MESSAGE, TO THE RIGHT MARKET, AT THE RIGHT TIME.

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SECRET #2 IS: “CHERRY PICKING” AND THE THREE TYPES OF LEADS.
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Every time you run a marketing campaign, the leads you get can be divided into three categories:

• Leads that are ready NOW (Hot)
• Leads that aren’t ready now but will be ready soon (Warm–these leads are critical to your success)
• Leads that may never be ready (Cold or Bad Leads)

The problem is, when you first receive them, you don’t know which is which!!!

So, you or your staff call every lead once or twice and then you spend the time with the leads that look like they’re going to close. Every smart sales person that works on
commissions does this–they go for the low hanging fruit!

That’s right. They basically cherry pick! Cherry picking is the natural result here because:

• Reps are paid high commissions for a sale
• You can’t tell the difference between warm leads and bad leads until you reach them
• If you DO reach the lead and the timing isn’t right, you don’t have the time or patience to constantly follow up.

There’s nothing wrong with spending your time with hot leads. The problem of cherry picking comes when you neglect all those warm leads!

Instead of doing the tedious follow-up grunt work, reps usually wait for a new batch of leads to come in. In the meantime, the warm leads from the last batch get cold and you forget about them. Simply put, they slip through the cracks.

You know you need a system to follow up with these leads. You need something or someone to do your follow-up like clockwork, whether you’re on the phone, in a meeting or on the golf course.

Over the years, you’ve probably tried a number of different schemes to follow up or “re-market” to your leads. And if you’re “successful,” chances are you’re finding an occasional needle in the haystack. But… YOU CAN DO SO MUCH BETTER!

Your follow up doesn’t have to be hit and miss. There’s a new way to manage this whole process for you. And you can be sure that it will help you get more out of your leads than you’re getting right now. Wouldn’t it be nice to get a couple more closed deals (or more!) from your leads each month?

Find out how to do just that. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how you can get more out of your prospects & leads.

Sincerely,
Clate Mask
CEO, Infusionsoft

The year 2009 is just about over as 2010 is on the horizon. But before we go leaping into the new year, we must first assess our failures and achievements for the current year.

Where you able to meet all your goals this year?

Did you quit smoking like you told yourself on day one of 2009?
Did you get down to the dress or pants size you planned by the end of the year?
Were you able to get rid of the debt that has plagued you over the years?

If you were able to achieve your goals — CONGRATULATIONS ~ WELL DONE!!

However, if you were not able to obtain your goals, do not be discouraged. As long as you gave it your best shot you have no reason to hang your head low. You tried. And that’s all that really matters.

I faced some very tough challenges in 2009. I retired from the military, went full-time in network marketing, and eventually found myself in severe debt. Considering all that had happened, I could of very easily given up on myself and called it quits. Instead, I was able to endure through faith and determination.

Oh, I have to also admit that my faith allowed me to receive great blessings. The kind of things that happened to me were nothing short of miracles. People started to appear in my life like angels from heaven. I don’t know where they came from, but I began to listen and follow them as they took me under their wings and taught me the skills I needed to know to finally succeed. I learned more from them in a few short months than I had learned the eleven previous years in the Internet marketing industry.

My mentors and coaches taught me that education was the most important factor in determining success or failure. Therefore, I worked really hard at educating myself in the many areas of Internet marketing. And by knowing just a little bit more than the next person, I was able brand myself as a professional in this industry. By no means am I a total expert. That sort of skill takes time. However, I know that today I learned a little bit more than I knew yesterday. And tomorrow I will learn a little bit more than I knew today. So, as long as there is a tomorrow, there is knowledge to be gained and better days ahead.

Enough about me…
It was not my plan to tell my story in this particular post. I started writing with goal setting being my topic; however, my heart sort of drifted in that direction. I guess because I know that I am not the only one to have been troubled this year. Maybe you experienced some of the same hardships this year. Perhaps you are still dealing with these hardships. If so, I will tell you that it is only temporary.

The Year 2010 just might be your year to shine. As long as you are persistent and grounded in faith, you will be able to reach your goals. Also, don’t forget to add knowledge and align yourself with people who can/will help you succeed. That in itself will make all the difference in the world.

If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us. Jim Rohn

I want to thank you for sharing with me this year. It’s been quite the journey. I look forward to working with you next year and to grow and learn from each other. May you have a Prosperous New Year!

Take Care & God Bless,
Barry O. Canada
The MLM Leads Maker

Marketing is the lifeblood of your business. If you can not generate leads for your business, you really don’t have a business. However, there is a solution! Visit MLMLeadsMaker.com and to learn how to become a professional marketer. We will teach you how to generate massive leads for your business, plus generate multiple streams of income to help you fund your business. Tap into our system and begin learning our most effective marketing strategies today!