There are almost 7 billion people in this world (around 6.7 billion according to the U.S. Census Bureau) and of those people there are an estimated 1.67 billion Internet users (Nielsen Online). In the past nine years this has grown by nearly 365%. That is quite significant and the reason why having a website is ever more important now than say 10 years ago. It’s a rapidly growing trend and whether you are a small business or international corporation a web presence can reach anyone, anywhere at anytime unlike other forms of media. With that being said we all need to focus on how we can get noticed and use the internet as a tool for growing our business.

There are close to 109 million websites floating around the World Wide Web and needless to say it can be easy to get lost or overlooked within this staggering number. In order to make the Internet work for you it comes down to two things: a search engines and a professional web design.

Search engines have made life easier for us. We can browse the millions of websites and billions of web pages by simply typing in a few keywords. Everyone has figured out by now that there are ways to optimize a website for better rankings within these search engines. After all, in 2006 Forrester Research showed that 93% of Internet usage was generated from search engines. So while it is very important to have a well built web design that is search engine friendly it is also equally, if not more, important to have a captivating and useful website. The important thing is to build a well rounded website that is informational, relevant to current trends, and appealing. A website is your first impression and if it is outdated or not designed from a professional approach you will be buried among the rest. The website should express quality and professionalism or otherwise it is a waste of money.

So what does it take to create a strong web presence? The answer doesn’t lie in expensive Flash animation or information overload. If you already have a website ask yourself this – are you delivering your message effectively and efficiently? Is your website designed in such a way that search engines can easily access it and crawl it? Are images quickly downloaded, crisp, and clean? Does your code meet web standards? If you are considering having a website built, here’s what to do. Find a web designer who can offer professional design, search engine optimization, and creativity. When finding the right designer, don’t overlook freelance designers as they can be cheaper and deliver the same quality with much less overhead. If you decide on going with large design firm consider what you are paying for. Often times you are paying for multiple salaries and benefit packages of a design team as well as the profit they make. Finally, compare yourself to your competitors. You want more content that remains relevant with good use of keywords and creativity that provides more appeal.

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The goal for any owner of a website or online business has to be to see long term, highly targeted website traffic. Far too many people follow strategies that emphasize short term results, often at the expense of long term success. Whether illicit or black hat tactics are implemented, or merely shortsighted tactics that don’t deliver over the long haul, the results will be the you don’t see the traffic you need, and therefore won’t create the leads, customers and sales you are looking for.

So how can you see the long term, high quality traffic that you are looking for? One of the keys to a successful Internet marketing strategy is acquiring backlinks that lead to your website. Basically, a backlink is any link found across the Internet that is directed to any of your pages. A deep backlink is one that leads to a specific content or sales page found within your site, while a basic backlink usually leads to your homepage.

Links are of the utmost importance because they are one of the largest factors in determining your site’s Page Rank. Your Google Page Rank (and other similar formulas used for different search engines) is a number that represents your perceived status, reputation and credibility on the Internet. The better your PR, the more likely you are to show up prominently in the search engine results based around your niche, topic or industry.

Incoming links to your site increase your PR and serve basically as other sites vouching for your status. Therefore, the more links you have leading to your site, the better your site appears to the search engines.

One of the most effective ways to achieve a greater load of incoming links to your site is the process of article marketing. Essentially, this process entails writing and distributing unique, high quality articles to the many article directories that exist on the Internet. The upside to this is that at the bottom of every article, the author gets a chance to make a quick pitch and include some links to his or her site.

Therefore, for every article you create and distribute you get incoming links from highly reputable sites, which will serve to greatly increase your own site’s reputation. Article marketing is a tried and true strategy for increasing your site’s offsite SEO and acquiring a consistent stream of high quality backlinks.

To be successful at article marketing you have to devote a good amount of time and effort to the cause. Articles that are hastily written and which have a poor quality will not get any attention and will not serve to boost your status in the community or add direct traffic from people who actually click on your links. Additionally, the process of writing the articles and distributing them individually to all of the major article directories can be time consuming. You’ll also need to consistently create lots of new material. Writing one article and then forgetting about article marketing won’t provide any success.

Taking on this goal can be extremely difficult for a small business owner. The good news is that reputable companies can handle the entire process for you, enabling you to focus on other aspects of your business.

When you’re ready to learn more on Free SEO Tips, and how to improve your website and see consistent growth and long term success, visit http://wilsonwebsiteconsultants.com.

by: Ryan Wilson

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