How to Create Tantalizing Marketing Headlines that Sell

Headlines on your ads should be created just like headlines you find in the newspapers. They should be written well enough that your prospects stop and say, “hmmm.. this looks interesting. I think I will see what it’s all about.”

T A N T L I Z I N G

But how do you create interesting marketing headlines that will attract prospects to you, and not away from you?

Here’s a few tips to consider:

Triggers – Start with words that quickly grab your prospect’s attention: Free, Introducing, How to, Proven, Easy, Announcing, etc.

Most people fail to use these triggers in their ad copy.. a mistake for them, and a reward for you.

Benefits (or value)- Your readers must understand from your headlines that there is something in it for them. What are the benefits? What’s in it for me? Examples: Learn the Hidden Secrets of a six-figure Mastermind, Tips on How To Generate 30 Leads in 24 hours, Free E-book, etc.

Specificity – Identify the specific benefits that your readers will receive once they read your ad copy.
Example: Stronger, faster, better, cured, etc.

Uniqueness – What is your Unique Selling Proposition? What makes your product or service different or better than your competitors? You have to relay this to your prospects in your headlines.. and your ad copy.

So, when we put this all together..

You will want to: 1) grab your prospects attention 2) provide them something of value 3) be specific about the benefits offered 4) identify the uniqueness of your product or service

Here are some example headlines for you to ponder

Take a Free Test Drive of Our Guru Marketing System That Generates 30-50 Leads Daily While You Sleep
hmmm.. that’s interesting.

Generate More Leads Than Mike Dillard – Try This Now!
Really? I got to see this!

Top Ten Ways To Absolutely Crush Your Competition
Cool. show me!

I hope you now have an understanding of how marketing headlines can make or break your sell. With a little practice and testing, you will begin to spit out headlines like a copy-writing genius.

Please let me know what you think about this article. Submit a comment below.

Until next time..
Take Care & God Bless!
Barry O. Canada
MLMLeadsMaker

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Your Email Sucks.. But there is a Solution

5 Reasons Why Your Emails Aren’t Opened (And how to fix it)

Imagine this: You sent an email to your entire list to generate sales for an end-of-the-month push. Later you check your reports and see that your open rate were abysmal. What a blow! Not only did you fail to generate sales, a bunch of contacts unsubscribed from your list.

There are a few reasons why this may have happened, but here are the four most likely reasons along with advice for how you can fix it.

You send junk

Would you sending the stuff you send to your list to your friends and family? If not, think about a different way to touch base with your contacts and provide something of relevance. Not sure if you send junk? If your email message is “useful,” it’s resourceful and people want to save and archive it. If your message is “interesting” it’s funny, relevant and usually good for forwarding to their contacts. If your message is neither interesting or useful … it’s junk.

You use unoriginal, boring subject lines

People are tired of receiving the same emails with the same boring subject lines. They get it. Really, that’s why they don’t bother reading them. Be imaginative and creative and make people think when they read your subject line.

You are still emailing customers from 1998

Do you use the same email address for everything? Probably not. Chances are, you have a primary address for friends and family and a secondary address for commercial offers. Your contacts are the same way, and are probably using their secondary address with you.

Email permission tends to expire in about 10 months – so the more opportunities to confirm and re-confirm their interest (beyond an opt-out link), the  better. To fix this, consider using an alternative follow-up campaign (phone/direct mail) to have people update their contact information and re-opt-in to your marketing. Disciplined email marketing pays off when you have a truly engaged, interested and hungry list – and you can really cater to the people who matter.

You send just like the rest of ‘em

We all get our nighttime to morning email flood. I admit, sometimes I  just use my Delete key more liberally during those hours and my reply button  during the daytime. To fix this, try mixing up and allowing people to choose if they want your message in the morning, in the evening or mid-day.

You emailed to your entire list

Not every subscriber is interested in everything you have to offer. Slice and dice your email list into relevant, targeted groups and send to those groups of users where the message is attractive, engaging and relevant.

Not everyone’s open rates will always improve. It’s fact. However, the more you pay close attention to the result of your emails and more importantly your recipients’ expectations and satisfaction – the more your email open rates will rise with your fine-tuning.

To learn more about email marketing best practices, download a free report about Email Marketing 2.0.

Happy Emailing!
Barry O. Canada
MLMLeadsMaker

The Perfect Traffic Storm Traffic System

If you can use more high-converting website visitors and online advertising, you’ll want to read this..

Perfect Traffic Storm is a new site that will boost your web traffic and get your promotions in front of more visitors, guaranteed. How does it work? Simple. You make 1 small change in what you’re doing (takes about 30 seconds) and that’s it! You will see MORE web traffic and MORE ad views automatically. Now if it sounds too good to be true, let me assure you:

- You do NOT have to trade time or manual effort for traffic

- You do NOT have to install anything on your computer

• You do NOT have to paste tedious HTML code on your webpages
• You do NOT need to know anything about programming
• You do NOT have to agree to getting slammed with ads yourself
• You WILL increase your traffic and advertising, guaranteed
• It WILL work for you regardless of what niche you’re in
• It IS 100% legal, 100% ethical, and 100% “above board”
• You WILL be reaching REAL prospects who want to buy your offers
• The traffic and advertising you gain will INCREASE the longer you use it

As you can see, this tool is REAL and it just plain works! Check it out:

Perfect Storm Traffic System

To your success,

Barry O. Canada

P.S. – The list building benefit is most powerful the earlier you get in, so don’t delay!

Network marketers biggest challenge is finding prospects who want to join their business opportunity.

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