10. Procrastination
Procrastination is truly a killer in the network marketing industry. You must be able to be consistent with your content and quick to follow-up with your prospects. By doing these things, it adds credibility to your business. Your prospects or customers will see that you have a system in place, and that you bring real value to the table.
9. Purchase all those great marketing tools and resources
Copywriting is a skill. All of those great advertisements are written by professionals. They are written to appeal to your emotions and cause you to do exactly what they want you to do – Buy Something that they are selling. There’s absolutely nothing wrong with buy marketing materials, but watch your spending. Overspending or negligent spending could lead to debt, which could spell the end to your network marketing business.
8. Do not use all those great tools and resources you purchased
If you buy it, use it! It’s that simple. Don’t buy things just to say, I have over 300 hours of marketing videos, but no one can tell by the content you produce and marketing systems you use. If ou are in a MLM company, take advantage of the materials they provide to you. Use that information to develop yourself, which will ultimately do wonders for you in the future.
7. Create horrible content or none at all
The value in your content will determine the type of prospects you receive. If you want tire kickers, produce week and invaluable content. If you want Pre-interested prospects, you need to create continent that will inform, educate and/or provide a solution to the problems your prospects are facing. Doing it the right way will brand you as an expert. Your prospects will be kicking the door down for a chance to work with you.
While we are talking about value, let me take a moment and share with you a little secret I just learned. One of my mentors, a well respected marketing strategist in this industry, conducted a training call a few days ago. On this call, he explained how he went from being Larry the Cable Guy to becoming one of the top earners in his primary business. He did this in less than 6 months. How? By providing value through great content. If you would like to get a copy of this video presentation and learn the simple strategy he used to get upwards of 50 leads per day, please visit the following link: << Larry the Cable Guy Reveals a Secret Strategy to Receive up to 50 Leads Per Day Without Spending a Dime >> It will be well worth your time to learn this simple strategy.
6. Do nothing to develop yourself – No skills mastered
If you have followed me for a while, you will know that I always stress the importance of educating yourself and mastering new skills. I write about this indepth in my e-book, The L3 Formula for Success. Being in this business for a while, I understand the advantages of developing yourself. You brand yourself and stand out from the crowd. You have more value to give others. You become the expert in your particular market.
I do not know everything about this industry, and that is why I continue to learn. Each day I work on skills that I need to improve. For instance, this blog is a skill and it is something I neglected for a long time. One reason, I was focused on other parts of my business. Another reason, I was not very good at it. Just recently I started to work with some of the best bloggers on the NET, and I have been developing myself towards becoming a Master Blogger. I am far off from getting there; However, each day, each new post, and all the feedback I get from my mentors/coaches and supporters will help me to master this skill.
Do not settle for mediocrity.. Shoot for Excellence!
5. SPAM Facebook, Twitter, MySpace and other social networking sites
I actually will not go too in-depth on this particular item. If you have been on Facebook and Twitter, I am sure you know what I am referring to here. Also, I wrote a squidoo article explaining my personal Twitter experience. The article is entitled, How to Improve Your Business Relationship. If you are having a hard time connecting with people or you are one that “may be” using social networking sites inappropriately, you may want to review this article.
4. Do not create a marketing strategy
Many experts say that you should learn how to market before you get too involved in your network marketing business. Why? Because you need to know how you will reach your targeted audience. You will also need to know how much money you have available to accomplish this. Some strategies are better than others, but if you do not take the time to plan it out, you will never know this. Not having a plan, like me in the past, could spell disaster for your business.
3. Do not seek the assistance of your upline leaders, mentors or coaches
Crucial to the growth and development of your business, you need to seek the advice of those that have already experienced success in this industry. Align yourself with them, learn from them and follow what they are doing.
It was difficult for me to reach out to people because I was not used to seeking anyone assistance. I have always done things on my own. When I was in the military, I spent 20 years working in a vaulted room without windows, most of time working alone on projects. I was accustomed to this. I was like this even before I joined the military.
Coming into network marketing, I had to change the way I previously conducted business. I had to ask for help. It took me a while to realize this, more than 11 years in fact.
I now have several mentors and coaches that I consult with often. The result? I have been doing really well in this industry since making that change.
2. Move from opportunity to opportunity
Join a business and stick with it.. Bottomline. You will never get anything out of joining hundreds of opportunities or jumping on every opportunity that is launched. Besides, it’s really not the business that makes the difference, it’s YOU. You can make the same income in Alpha Travel LLC as you could in Bravo Nutritional Supplements Inc. If you develop yourself, you will be able to attract prospects, which will lead to enrollment into your primary business. So, pick a business that meets your values and beliefs, and put everything you got into building your team.
And the number one way to absolutely fail at network marketing.. Drum roll please..
1. Quit
Plan and simple, you will never succeed if you give up on yourself and your dreams. Take it from me, I have quit this business numerous times. Initially it was because I did not believe MLM was a legitimate business. I saw a lot of SCAMS, I had been SCAMMED a few times.
I did not feel comfortable with marketing products for some of the companies that I sponsored. It took me a while to come to grips with this. Once I started to meet people that shared my same beliefs, I realized that it was not the industry that was at fault, it was some of the people and companies in the industry. I have since devoted myself to changing the bad perception people have of this great industry.
I have also quit MLM opportunities because I failed to utilize my support system. I let the business overcome me to a point that I could not handle it on my own. Do not let this happen to you. Reach out to someone and let them help you get back on track.
You will fail in network marketing, we have all failed at it. However, the items mention in this top 1o list can be avoided. Don’t make the same mistakes I have made in the past. These mistakes have cost me hundreds of thousands of dollars and lost time.
If you are nearing a point where you want to give up, consider this: Network marking creates more millionaires than any other industry out there. If you want to make it big in this industry, find the right people, seek their assistance, and take the time to develop yourself. It could take you 3-months, 12-months, or even a couple years to meet your goals. The key is to never give up on you!
To Your Success,
Barry O. Canada
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