January
6

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #3

Yesterday, we covered Secret #2: Cherry Picking And The Three Types Of Leads.

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SECRET #3: TIMING IS EVERYTHING!
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You’ll notice that Secret #3 is closely associated with Secret #1 (the right message to the right market at the right time).

Most people tinker with their message and their market and end up with something that works pretty well. But they forget how important TIMING is in the whole mix.

They forget this one simple truth:

“People will buy when THEY’RE ready, not when you’re ready to make a sale.”

If that statement is true (and it is), then by definition…you have to be in front of folks when they’re ready to buy. In other words, you have to follow-up with them constantly! Because if you don’t, someone else will land their business.

And guess what? That “someone else” who lands the business will be your competitor, who either:

A) Followed up; or (more likely)
B) Got lucky enough to cross paths with your prospect at the right time.

You don’t want to leave new business up to chance. But the one thing you control in this situation —- staying in front of the prospect —- is probably the single greatest challenge in your business.

The fact is, “follow-up” is a gut-wrenching, time-consuming, tedious and labor-intensive task that is almost impossible for the human mind to keep straight. So, businesses everywhere have concocted half-baked schemes, spreadsheets, tickler files, software programs, and who knows what else to help them with this all-important function of their business.

Unfortunately, most of these schemes are dramatically unsuccessful. As a result, businesses everywhere leave HUGE amounts of money on the table every month. They continue to spend good money on leads, only to let the majority of them go to waste because the “timing” wasn’t right for those folks.

According to one industry publication, over 99% of small businesses do not consistently follow up with their prospects and customers.

The good news is that you can easily tackle this challenge… and when you do, you’ll see a BIG jump in your profits.

If the time is right for you to get a follow-up system in place, I can tell you where to start. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how to make this powerful secret to success work for YOUR business.

Sincerely,
Clate Mask
CEO, Infusionsoft


Infusionsoft - try it free

January
5

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #2

Yesterday we talked about Secret #1, the definition of successful marketing: THE RIGHT MESSAGE, TO THE RIGHT MARKET, AT THE RIGHT TIME.

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SECRET #2 IS: “CHERRY PICKING” AND THE THREE TYPES OF LEADS.
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Every time you run a marketing campaign, the leads you get can be divided into three categories:

  • Leads that are ready NOW (Hot)
  • Leads that aren’t ready now but will be ready soon (Warm–these leads are critical to your success)
  • Leads that may never be ready (Cold or Bad Leads)

The problem is, when you first receive them, you don’t know which is which!!!

So, you or your staff call every lead once or twice and then you spend the time with the leads that look like they’re going to close. Every smart sales person that works on
commissions does this–they go for the low hanging fruit!

That’s right. They basically cherry pick! Cherry picking is the natural result here because:

  • Reps are paid high commissions for a sale
  • You can’t tell the difference between warm leads and bad leads until you reach them
  • If you DO reach the lead and the timing isn’t right, you don’t have the time or patience to constantly follow up.

There’s nothing wrong with spending your time with hot leads. The problem of cherry picking comes when you neglect all those warm leads!

Instead of doing the tedious follow-up grunt work, reps usually wait for a new batch of leads to come in. In the meantime, the warm leads from the last batch get cold and you forget about them. Simply put, they slip through the cracks.

You know you need a system to follow up with these leads. You need something or someone to do your follow-up like clockwork, whether you’re on the phone, in a meeting or on the golf course.

Over the years, you’ve probably tried a number of different schemes to follow up or “re-market” to your leads. And if you’re “successful,” chances are you’re finding an occasional needle in the haystack. But… YOU CAN DO SO MUCH BETTER!

Your follow up doesn’t have to be hit and miss. There’s a new way to manage this whole process for you. And you can be sure that it will help you get more out of your leads than you’re getting right now. Wouldn’t it be nice to get a couple more closed deals (or more!) from your leads each month?

Find out how to do just that. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how you can get more out of your prospects & leads.

Sincerely,
Clate Mask
CEO, Infusionsoft


Infusionsoft - try it free

January
2

Affiliate Marketing Strategy – How to Make Lots of Money with Private Label Rights (PLR) Products

Private label rights (PLR) has been a hot topic over the past few years and for a good reason.

When you get PLR to a product, you can take that product and make it into your own content or product.

Imagine all the time you will save NOT having to recreate all the content…

As affiliate marketers though sometimes we are overlooked on the PLR front, so today I wanted to dedicate this post to helping you learn how to use PLR content to explode your affiliate marketing…

First off…

Affiliate marketing should always start with building a list in your chosen niche. This is always key… For instance, I had a promotion last month offered to me by one of my affiliate managers, Infusionsoft. The promotion was a bonus of $500, $1000 or $1500 (in addition to regular commissions for leads and sales) for introducing to my list and social networks a free e-book. If you were on my blog last month, you would have seen all of the advertising for this particular promotion.

Had I not already had a list I would not have been able to reach the bonuses offered. As a matter of fact, they would have never offered me the promotion if they thought I would be unable to create the type of response they desired. This was made possible simply because I have a list and I have many connections throughout my social networks.

However, let’s get back to the topic at hand..

For the purposes of this particular affiliate marketing strategy, you simply setup a squeeze page giving something of perceived value away for free in exchange for the visitors name and email address.

Videos are incredibly awesome to use in your marketing because of the conversions that they can produce. Anytime you can get PLR to videos you need to snatch them up immediately!

Side Note: Liz Tomey has just released a huge package of PLR products that include video workshops, video products, video reviews and so much more. This will help you a ton with this affiliate marketing strategy and you can get the entire package PLUS personal coaching from her at the same time.

Now once you start building a list, you basically have a license to print money. :~)

You simply find a product related to your niche and send an email to your list about it. They buy and you make money.

It really is that simple…

Now once you have your list, you can also do other things to profit from it.

Stuff like…

  • Adding bonuses for buying through your links
  • Review products and sending the reviews to your list
  • Create products that you own and sell to your list

And so so so much more!

So here’s the plan step-by-step…

1. Create a squeeze page that gives something away for free to start building your list

Note: You can use PLR content to create your free offer.

2. Review a product and create a message to send to your list that has a link to the review. You can then load this into your autoresponder and each person who joins your list will automatically get it.

Note: With the PLR Package I mentioned above, you get 25 video reviews of 25 different products that you can send to your list. A great place to start if you want to get into profit immediately.

3. Find a product to promote to your list, and create a bonus to give to people who buy through your link. Create a message to send to your list that has a link to your bonus offer. You can then load this into your autoresponder and each person who joins your list will automatically get it.

Note: You can use PLR content to create your bonus product. Implement some of the bonuses from the PLR content in the package mentioned above.

4. Find good PLR content and use it to create your own product. Create a message to send to your list that has a link to your product in it. You can then load this into your autoresponder and each person who joins your list will automatically get it.

5. Rinse and repeat steps 2, 3, and 4….

This is the best way to create an autopilot income hands down!

If you actually DO this, then ALL you have to concentrate on is driving traffic (refer to my marketing system for effective marketing strategies) to your squeeze page.

So, there you go. There’s an entire plan using PLR content as an affiliate marketer!

Now where do you get all this private label content from?

I highly recommend Liz Tomey’s Tax Man PLR Blowout Package. In this package you’ll get private label rights to video reviews, entire workshop and coaching programs, products, and more that are ALL personally created by Liz Tomey…

Not only that, but Liz is also offering personal coaching to show you how to use all the content too!

If you have been involved with affiliate marketing for more than a day, then you have surely heard of Liz and know that she is one of the top affiliate earners on the Planet and she is known as the “Queen of PLR.”

Regardless of whether you use Liz Tomey’s Tax Man PLR Blowout Package, this strategy will still work for you. Follow it precisely and start welcoming in the income! Because 2010 is Your Year!

Happy New Year!

Barry O. Canada
The MLM Leads Maker

Marketing is the lifeblood of your business. If you can not generate leads for your business, you really don’t have a business. But you know what? There is a solution! The solution is for you to learn how to become a professional marketer. Simple — We can teach you. You will learn how to generate massive leads and multiple streams of income, which will help you take your business to the next level. Tap into our marketing system and begin learning our most effective marketing strategies today!

December
28

Powerful Marketing Strategy To Effectively Grow Your Business. Are You Doing This?

This blog post is another tip from Clate Mask, CEO of Infusionsoft. If you have followed my blog for a while, you will have noticed that I routinely publish Clate’s marketing tips. I do it for a couple reasons. One, I believe in the products Infusionsoft provides. Two, I love the story of how the Infusionsoft email marketing product was created, and what that story means for you and me as small business owners. Now I could could take you on a long journey explaining the Infusionsoft conception, but I will allow you to read the story for yourself. The story is told by Clate in the first chapter of the his free ebook: Free Report: 9 Proven Techniques to Increase Your Sales


This particular marketing strategy will reveal to you some concepts you can apply when publishing your newsletter. It’s really more of reminder to you that there are certain elements you need to be aware of when creating your newsletter and crafting your messages. These elements could potentially grow your list and provide great wealth for you and your business if done correctly.

This same marketing strategy also applies to the content and appearance of your blog. Take the time to understand what your readers want, build campaigns or produce content that speaks to those needs, give your blog or newsletter a professional appearance, solicit feedback from your readers, and interact with your customers to build lasting relationships. This is the exact blueprint for attraction marketing, and it is the only way to build yourself a thriving business.

If you try to cheat this concept by providing useless information, you will never be able to effectively grow your business. Believe me, your subscribers will know when you are trying to cheat them. And they will respond accordingly by going elsewhere for the assistance they need.

Therefore, it is paramount you give it your best when creating your content. That one lazy post could make the difference between you making a little money or you making a lot of money in your business. Enjoy the post!



3 Steps to Double Your Sales


If you’re like most companies, you’re not using your newsletter for the marketing tool it is. You see many companies produce newsletters. But after a while, the purpose of the newsletter is lost and so is its impact. Here are a few tips for turning your newsletter into a powerful marketing strategy.

1. Determine what your readers want- too many newsletters are used simply to boast. Although your newsletter should promote your business, it’s also a time to build your relationship with your prospects and customers. Be sure to discuss topics of interest and value for your customers and prospects.

2. Personalize your newsletter- there are hundreds of newsletters circulating on the Internet and in the mail. You need to make your newsletter stand out from the crowd. Making your newsletter uniquely you will make a difference. So be real. Feel free to include personality and emotion in your newsletter.

3. Make it look good- the visual aspect of your newsletter can make all the difference. Make it brief. (You only have the reader’s attention for a few minutes.) Use bullets and appealing headlines. And include graphics.

4. Let your readers give you their opinion- ask your readers to comment on the newsletter. They will tell you what they liked, disliked, or want to see more of. Additionally, the interaction with your readers draws you closer to a sale.

5. Include your contact information- the ultimate purpose of the newsletter is to get more customers (through name recognition, relationship building, and promoting your products). However, without your contact information, those potential customers will never appear.

Create a newsletter worthy of your company and you’ll drive your readers to future sales. Make it simple, make it short, and make it a powerful tool that reflects you and your business!

Sincerely,
Clate Mask
CEO, Infusionsoft

Free Report: 9 Proven Techniques to Increase Your Sales

December
23

Today we will be looking an affiliate marketing strategy which will help you to create your own affiliate product review site. Because people want to know what to expect before purchasing a product, this is an excellent marketing strategy to use to create sales and trust. With that being said, if you begin to mislead people into buying something that is not effective, it will come back to bite you later. Therefore, be honest with your assessment of the products you are going to be reviewing.

We will use Liz Tomey’s 5 Day Cash Machines product as an example of how to effective employ this strategy.

First, you must know a little bit about the product. How it works? What benefits will your customer will receive by purchasing the product? How is the product used? Etc., Etc.

Secondly, you will need to create a simple article that gives your unbiased assessment of the product. If you have personally used the product, which you should, then it will be easy for you to convey in your article precise details on the product you are reviewing.

Finally, you need to have a place to post your article. It can be a simple one page review added to your current domain/blog or you can purchase a separate domain to use for all of your reviews. The advantage of purchasing a separate domain is that you will be able to use SEO to help you generate traffic to your site. Meaning, you will be able to choose keywords or keyword phrases to get better placement in the search engines.

Here’s a sample 5 Day Cash Machine Review of Liz Tomey’s affiliate product (which is actually a really good product):

If you’ve been thinking about buying the new 5 Day Cash Machine course, this review will help you decide if it’s really for you…

The course is all about using Liz Tomey’s (an affiliate marketing expert) proven system that she has used for years to create an autopilot affiliate income…

Becoming an affiliate marketer is a dream of many because of all the benefits. You can work from anywhere, you don’t have to deal with customer support, you don’t have to create products, and on and on.

It seems though everywhere you turn there is some product promising you hundreds of thousands of dollars in affiliate profits. Most of this is mis-information and just rehashed information. The truth here is this…

Affiliate marketing consists of finding a good product to promote that has good commissions. Then taking that product and creating an offer for it, and driving traffic to that offer.

You can’t make money without those four things…

The 5 Day Cash Machine covers all of this and more.

(make sure you enter your lnk in the article every so often in case your viewers decide they don’t want to read the entire review)
http://L3Success.com/affiliate-reviews/5daycashmachine

When you sign up for the course, you’ll be taken to your “learning center”. Here you will find all the videos that teach you the entire 5 Day Cash System.

Along with videos, you’ll also find resource documents, mind maps, and more just to make sure you really understand everything.

To go even a step further, you’ll also get the advanced videos that teach you even more great ways to make money!

Nothing is left out in this step-by-step course, and to top it off, you’ll even get live help from the product creator Liz Tomey, which is usually not the case with many affiliate product purchases.

I’ve never seen anyone offer this with their products. Talk about standing out there with a helping hand!

Liz will give you a lifetime membership to her Lessons With Liz site. That way you can meet with her live each month, and get the help you need. You’ll be able to watch as she answers any and all questions that you have.

When you get the 5 Day Cash Machine, you can rest assured that you’re getting the exact training you need to become a successful super affiliate, and you’ll even get any extra help that you need.

I 110% Recommend The 5 Day Cash Machine. (Speak honestly about the product.)

http://L3Success.com/affiliate-reviews/5daycashmachine

Voila! There You have it! Your own affiliate product review site!

Barry O. Canada
The MLM Leads Maker

Marketing is the lifeblood of your business. If you can not generate leads for your business, you really don’t have a business. However, there is a solution! Visit MLMLeadsMaker.com and to learn how to become a professional marketer. We will teach you how to generate massive leads for your business, plus generate multiple streams of income to help you fund your business. Tap into our system and begin learning our most effective marketing strategies today!