Article Marketing (Content Marketing)

Article Marketing or Content Marketing is without a doubt one of the best free marketing strategies. I advise those that have more time than they have money to begin using article marketing. For just as much traffic as you can receive from Pay Per Click (PPC), you can get the same results over time using article marketing. The trick is you have to know how to effectively launch your article marketing campaign. Like we discussed in previous training, your content must be relevant and provide value to your viewers. There are many other factors as well; such as, headlines, bookmarking, backlinking, and such, that will make the difference in how many leads you can generate with this marketing strategy. It is advised you study the techniques that are employed by the leaders in this industry who have mastered this skill of content marketing.

Article Marketing is just one of many free marketing strategies you can use to explode your online business. Without proper marketing tactics an online business is destined to failure. Using article marketing to promote your online business is a tried and true method. It produces quality results and is very powerful when used in conjunction with other marketing strategies.

Barry O. Canada
The MLMLeadsMaker

David Wood explains how you can use article marketing to generate 33,285 leads in 60 days.. Absolutely Amazing Interview and Strategy REVEALED!

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #6

Yesterday, we talked about Secret #5: “Maintaining A Living, Breathing Customer Database.”

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SECRET #6 Is: EDUCATION, REPETITION AND VARIETY
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Most small businesses market their products and services like this:

Step 1: Buy a bunch of leads or generate leads with a mailer or other campaign
Step 2: Distribute leads to sales reps
Step 3: Reps call on the leads to find the “hot” ones who are ready now
Step 4: Reps work with hot leads to close a quick deal
Step 5: Throw away, postpone or neglect the leads that aren’t “hot”
Step 6: Repeat the process

Just about every business on the planet does this. And it’s not bad… until you realize how much money you’re leaving on the table. The fact is, for every deal you close using this common process, there’s another 2 – 3 deals (or more!) you COULD close.

So, how do you do that? Well, that’s what Secret #6 is all about–How to properly follow up using EDUCATION, REPETITION AND VARIETY.

You see, over 99% of small businesses don’t properly follow up. Why? Because they don’t have a system, they don’t have time, they don’t know how valuable it is, and the truth is, they don’t know how to follow up! But…a few simple secrets could make you a “follow-up master.”

Effective follow-up must take a combined approach that incorporates these three elements:

1) EDUCATION. Your follow-ups must inform your prospects. You need to provide valuable information. You need to communicate to your prospect that you are on their side and deserve to be trusted. You’ll accomplish this if you provide them with accurate, insightful information. The sales process is confusing and intimidating for your customers. They WANT to trust you. Give them the information they need and you’ll earn their trust.

2) REPETITION. It’s a proven fact that human beings have to hear the same thing over and over before it sinks in. Marketing and Sales is no different. YOU know your products and services like the back of your hand, but your customers don’t “get it” the first time they hear the message. Don’t make the mistake of thinking that if a prospect heard the pitch once, they understood it. Chances are, they didn’t. Tell them again, and again and again.

3) VARIETY. This doesn’t mean you vary your message!!! You need to consistently tell your message, but your follow-up DELIVERY needs variety. To maximize your sales, you must use multi-step follow-up sequences that incorporate direct mail, phone, email, fax, voice broadcasts, and other media! There is serious power that comes when you contact your prospects using multiple methods.

However, I can’t tell you how many times I’ve heard the argument that this kind of follow up is tedious, it’s time-consuming, it’s overkill, it’s belittling to the customer, it’s… whatever.

Guess what? It might be all of those things. But it works. Period. When you begin to properly follow up with your leads and customers using Education, Repetition and Variety, your numbers will absolutely shoot through the roof. You will be completely amazed!

So, you might be saying that this is just too much work for any human. You know what? I agree with you 100%!! I can’t imagine trying to do all of this manually. You need an automated system to handle all of this for you.

Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how you can put an automated system in place that will do all of this and more for you. Once you get that system, you will flat out make more money. Your capacity to handle more deals will increase, your customer acquisition costs will go down and you will get the freedom you’ve always wanted your business to provide you.

Sincerely,
Clate Mask
CEO, Infusionsoft

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #3

Yesterday, we covered Secret #2: Cherry Picking And The Three Types Of Leads.

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SECRET #3: TIMING IS EVERYTHING!
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You’ll notice that Secret #3 is closely associated with Secret #1 (the right message to the right market at the right time).

Most people tinker with their message and their market and end up with something that works pretty well. But they forget how important TIMING is in the whole mix.

They forget this one simple truth:

“People will buy when THEY’RE ready, not when you’re ready to make a sale.”

If that statement is true (and it is), then by definition…you have to be in front of folks when they’re ready to buy. In other words, you have to follow-up with them constantly! Because if you don’t, someone else will land their business.

And guess what? That “someone else” who lands the business will be your competitor, who either:

A) Followed up; or (more likely)
B) Got lucky enough to cross paths with your prospect at the right time.

You don’t want to leave new business up to chance. But the one thing you control in this situation —- staying in front of the prospect —- is probably the single greatest challenge in your business.

The fact is, “follow-up” is a gut-wrenching, time-consuming, tedious and labor-intensive task that is almost impossible for the human mind to keep straight. So, businesses everywhere have concocted half-baked schemes, spreadsheets, tickler files, software programs, and who knows what else to help them with this all-important function of their business.

Unfortunately, most of these schemes are dramatically unsuccessful. As a result, businesses everywhere leave HUGE amounts of money on the table every month. They continue to spend good money on leads, only to let the majority of them go to waste because the “timing” wasn’t right for those folks.

According to one industry publication, over 99% of small businesses do not consistently follow up with their prospects and customers.

The good news is that you can easily tackle this challenge… and when you do, you’ll see a BIG jump in your profits.

If the time is right for you to get a follow-up system in place, I can tell you where to start. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how to make this powerful secret to success work for YOUR business.

Sincerely,
Clate Mask
CEO, Infusionsoft

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #2

Yesterday we talked about Secret #1, the definition of successful marketing: THE RIGHT MESSAGE, TO THE RIGHT MARKET, AT THE RIGHT TIME.

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SECRET #2 IS: “CHERRY PICKING” AND THE THREE TYPES OF LEADS.
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Every time you run a marketing campaign, the leads you get can be divided into three categories:

• Leads that are ready NOW (Hot)
• Leads that aren’t ready now but will be ready soon (Warm–these leads are critical to your success)
• Leads that may never be ready (Cold or Bad Leads)

The problem is, when you first receive them, you don’t know which is which!!!

So, you or your staff call every lead once or twice and then you spend the time with the leads that look like they’re going to close. Every smart sales person that works on
commissions does this–they go for the low hanging fruit!

That’s right. They basically cherry pick! Cherry picking is the natural result here because:

• Reps are paid high commissions for a sale
• You can’t tell the difference between warm leads and bad leads until you reach them
• If you DO reach the lead and the timing isn’t right, you don’t have the time or patience to constantly follow up.

There’s nothing wrong with spending your time with hot leads. The problem of cherry picking comes when you neglect all those warm leads!

Instead of doing the tedious follow-up grunt work, reps usually wait for a new batch of leads to come in. In the meantime, the warm leads from the last batch get cold and you forget about them. Simply put, they slip through the cracks.

You know you need a system to follow up with these leads. You need something or someone to do your follow-up like clockwork, whether you’re on the phone, in a meeting or on the golf course.

Over the years, you’ve probably tried a number of different schemes to follow up or “re-market” to your leads. And if you’re “successful,” chances are you’re finding an occasional needle in the haystack. But… YOU CAN DO SO MUCH BETTER!

Your follow up doesn’t have to be hit and miss. There’s a new way to manage this whole process for you. And you can be sure that it will help you get more out of your leads than you’re getting right now. Wouldn’t it be nice to get a couple more closed deals (or more!) from your leads each month?

Find out how to do just that. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how you can get more out of your prospects & leads.

Sincerely,
Clate Mask
CEO, Infusionsoft

Affiliate Marketing Strategy – How to Make Lots of Money with Private Label Rights (PLR) Products

Private label rights (PLR) has been a hot topic over the past few years and for a good reason.

When you get PLR to a product, you can take that product and make it into your own content or product.

Imagine all the time you will save NOT having to recreate all the content…

As affiliate marketers though sometimes we are overlooked on the PLR front, so today I wanted to dedicate this post to helping you learn how to use PLR content to explode your affiliate marketing…

First off…

Affiliate marketing should always start with building a list in your chosen niche. This is always key… For instance, I had a promotion last month offered to me by one of my affiliate managers, Infusionsoft. The promotion was a bonus of $500, $1000 or $1500 (in addition to regular commissions for leads and sales) for introducing to my list and social networks a free e-book. If you were on my blog last month, you would have seen all of the advertising for this particular promotion.

Had I not already had a list I would not have been able to reach the bonuses offered. As a matter of fact, they would have never offered me the promotion if they thought I would be unable to create the type of response they desired. This was made possible simply because I have a list and I have many connections throughout my social networks.

However, let’s get back to the topic at hand..

For the purposes of this particular affiliate marketing strategy, you simply setup a squeeze page giving something of perceived value away for free in exchange for the visitors name and email address.

Videos are incredibly awesome to use in your marketing because of the conversions that they can produce. Anytime you can get PLR to videos you need to snatch them up immediately!

Side Note: Liz Tomey has just released a huge package of PLR products that include video workshops, video products, video reviews and so much more. This will help you a ton with this affiliate marketing strategy and you can get the entire package PLUS personal coaching from her at the same time.

Now once you start building a list, you basically have a license to print money. :~)

You simply find a product related to your niche and send an email to your list about it. They buy and you make money.

It really is that simple…

Now once you have your list, you can also do other things to profit from it.

Stuff like…

• Adding bonuses for buying through your links
• Review products and sending the reviews to your list
• Create products that you own and sell to your list

And so so so much more!

So here’s the plan step-by-step…

1. Create a squeeze page that gives something away for free to start building your list

Note: You can use PLR content to create your free offer.

2. Review a product and create a message to send to your list that has a link to the review. You can then load this into your autoresponder and each person who joins your list will automatically get it.

Note: With the PLR Package I mentioned above, you get 25 video reviews of 25 different products that you can send to your list. A great place to start if you want to get into profit immediately.

3. Find a product to promote to your list, and create a bonus to give to people who buy through your link. Create a message to send to your list that has a link to your bonus offer. You can then load this into your autoresponder and each person who joins your list will automatically get it.

Note: You can use PLR content to create your bonus product. Implement some of the bonuses from the PLR content in the package mentioned above.

4. Find good PLR content and use it to create your own product. Create a message to send to your list that has a link to your product in it. You can then load this into your autoresponder and each person who joins your list will automatically get it.

5. Rinse and repeat steps 2, 3, and 4….

This is the best way to create an autopilot income hands down!

If you actually DO this, then ALL you have to concentrate on is driving traffic (refer to my marketing system for effective marketing strategies) to your squeeze page.

So, there you go. There’s an entire plan using PLR content as an affiliate marketer!

Now where do you get all this private label content from?

I highly recommend Liz Tomey’s Tax Man PLR Blowout Package. In this package you’ll get private label rights to video reviews, entire workshop and coaching programs, products, and more that are ALL personally created by Liz Tomey…

Not only that, but Liz is also offering personal coaching to show you how to use all the content too!

If you have been involved with affiliate marketing for more than a day, then you have surely heard of Liz and know that she is one of the top affiliate earners on the Planet and she is known as the “Queen of PLR.”

Regardless of whether you use Liz Tomey’s Tax Man PLR Blowout Package, this strategy will still work for you. Follow it precisely and start welcoming in the income! Because 2010 is Your Year!

Happy New Year!

Barry O. Canada
The MLM Leads Maker

Marketing is the lifeblood of your business. If you can not generate leads for your business, you really don’t have a business. But you know what? There is a solution! The solution is for you to learn how to become a professional marketer. Simple — We can teach you. You will learn how to generate massive leads and multiple streams of income, which will help you take your business to the next level. Tap into our marketing system and begin learning our most effective marketing strategies today!