7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #2

Yesterday we talked about Secret #1, the definition of successful marketing: THE RIGHT MESSAGE, TO THE RIGHT MARKET, AT THE RIGHT TIME.

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SECRET #2 IS: “CHERRY PICKING” AND THE THREE TYPES OF LEADS.
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Every time you run a marketing campaign, the leads you get can be divided into three categories:

• Leads that are ready NOW (Hot)
• Leads that aren’t ready now but will be ready soon (Warm–these leads are critical to your success)
• Leads that may never be ready (Cold or Bad Leads)

The problem is, when you first receive them, you don’t know which is which!!!

So, you or your staff call every lead once or twice and then you spend the time with the leads that look like they’re going to close. Every smart sales person that works on
commissions does this–they go for the low hanging fruit!

That’s right. They basically cherry pick! Cherry picking is the natural result here because:

• Reps are paid high commissions for a sale
• You can’t tell the difference between warm leads and bad leads until you reach them
• If you DO reach the lead and the timing isn’t right, you don’t have the time or patience to constantly follow up.

There’s nothing wrong with spending your time with hot leads. The problem of cherry picking comes when you neglect all those warm leads!

Instead of doing the tedious follow-up grunt work, reps usually wait for a new batch of leads to come in. In the meantime, the warm leads from the last batch get cold and you forget about them. Simply put, they slip through the cracks.

You know you need a system to follow up with these leads. You need something or someone to do your follow-up like clockwork, whether you’re on the phone, in a meeting or on the golf course.

Over the years, you’ve probably tried a number of different schemes to follow up or “re-market” to your leads. And if you’re “successful,” chances are you’re finding an occasional needle in the haystack. But… YOU CAN DO SO MUCH BETTER!

Your follow up doesn’t have to be hit and miss. There’s a new way to manage this whole process for you. And you can be sure that it will help you get more out of your leads than you’re getting right now. Wouldn’t it be nice to get a couple more closed deals (or more!) from your leads each month?

Find out how to do just that. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how you can get more out of your prospects & leads.

Sincerely,
Clate Mask
CEO, Infusionsoft

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #1

For the next seven days I will be publishing Clate Mask’s 7 Magnetic Marketing Secrets to Wealth Series. These secret strategies will be really valuable to you and your business growth, so make sure to follow through the entire seven days.

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SECRET #1: THE REAL DEFINITION OF “SUCCESSFUL MARKETING.”
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There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:

The Right Message… To The Right Market… At The Right Time!

Most businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.

To make the most of your marketing dollars:

1. Never waste money on image advertising, or at least keep it to a minimum.

2. Test simple, inexpensive direct response marketing methods. Offer FREE
reports, samples, coupons, or other response devices filled with emotionally
compelling copy to find the messages that match the interests of YOUR target
markets!

3. Concentrate on your most successful direct response offers, and…Use
Multi-Step Direct Mail/Phone/Fax/Email/Voice Broadcasting Follow-Up To
Maximize Sales!

It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax, e-mail messages, and voice broadcasting!!!

If you don’t have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you’re either wasting a lot of leads or you’re wasting a lot of man hours doing tedious, manual follow up.

Sincerely,
Clate Mask
CEO, Infusionsoft

Free eBook: 9 Proven Techniques to Double Sales

Affiliate Marketing Strategy – How to Make Lots of Money with Private Label Rights (PLR) Products

Private label rights (PLR) has been a hot topic over the past few years and for a good reason.

When you get PLR to a product, you can take that product and make it into your own content or product.

Imagine all the time you will save NOT having to recreate all the content…

As affiliate marketers though sometimes we are overlooked on the PLR front, so today I wanted to dedicate this post to helping you learn how to use PLR content to explode your affiliate marketing…

First off…

Affiliate marketing should always start with building a list in your chosen niche. This is always key… For instance, I had a promotion last month offered to me by one of my affiliate managers, Infusionsoft. The promotion was a bonus of $500, $1000 or $1500 (in addition to regular commissions for leads and sales) for introducing to my list and social networks a free e-book. If you were on my blog last month, you would have seen all of the advertising for this particular promotion.

Had I not already had a list I would not have been able to reach the bonuses offered. As a matter of fact, they would have never offered me the promotion if they thought I would be unable to create the type of response they desired. This was made possible simply because I have a list and I have many connections throughout my social networks.

However, let’s get back to the topic at hand..

For the purposes of this particular affiliate marketing strategy, you simply setup a squeeze page giving something of perceived value away for free in exchange for the visitors name and email address.

Videos are incredibly awesome to use in your marketing because of the conversions that they can produce. Anytime you can get PLR to videos you need to snatch them up immediately!

Side Note: Liz Tomey has just released a huge package of PLR products that include video workshops, video products, video reviews and so much more. This will help you a ton with this affiliate marketing strategy and you can get the entire package PLUS personal coaching from her at the same time.

Now once you start building a list, you basically have a license to print money. :~)

You simply find a product related to your niche and send an email to your list about it. They buy and you make money.

It really is that simple…

Now once you have your list, you can also do other things to profit from it.

Stuff like…

• Adding bonuses for buying through your links
• Review products and sending the reviews to your list
• Create products that you own and sell to your list

And so so so much more!

So here’s the plan step-by-step…

1. Create a squeeze page that gives something away for free to start building your list

Note: You can use PLR content to create your free offer.

2. Review a product and create a message to send to your list that has a link to the review. You can then load this into your autoresponder and each person who joins your list will automatically get it.

Note: With the PLR Package I mentioned above, you get 25 video reviews of 25 different products that you can send to your list. A great place to start if you want to get into profit immediately.

3. Find a product to promote to your list, and create a bonus to give to people who buy through your link. Create a message to send to your list that has a link to your bonus offer. You can then load this into your autoresponder and each person who joins your list will automatically get it.

Note: You can use PLR content to create your bonus product. Implement some of the bonuses from the PLR content in the package mentioned above.

4. Find good PLR content and use it to create your own product. Create a message to send to your list that has a link to your product in it. You can then load this into your autoresponder and each person who joins your list will automatically get it.

5. Rinse and repeat steps 2, 3, and 4….

This is the best way to create an autopilot income hands down!

If you actually DO this, then ALL you have to concentrate on is driving traffic (refer to my marketing system for effective marketing strategies) to your squeeze page.

So, there you go. There’s an entire plan using PLR content as an affiliate marketer!

Now where do you get all this private label content from?

I highly recommend Liz Tomey’s Tax Man PLR Blowout Package. In this package you’ll get private label rights to video reviews, entire workshop and coaching programs, products, and more that are ALL personally created by Liz Tomey…

Not only that, but Liz is also offering personal coaching to show you how to use all the content too!

If you have been involved with affiliate marketing for more than a day, then you have surely heard of Liz and know that she is one of the top affiliate earners on the Planet and she is known as the “Queen of PLR.”

Regardless of whether you use Liz Tomey’s Tax Man PLR Blowout Package, this strategy will still work for you. Follow it precisely and start welcoming in the income! Because 2010 is Your Year!

Happy New Year!

Barry O. Canada
The MLM Leads Maker

Marketing is the lifeblood of your business. If you can not generate leads for your business, you really don’t have a business. But you know what? There is a solution! The solution is for you to learn how to become a professional marketer. Simple — We can teach you. You will learn how to generate massive leads and multiple streams of income, which will help you take your business to the next level. Tap into our marketing system and begin learning our most effective marketing strategies today!

Hello, I hope all of you are having a tremendous day today! I want to welcome you back to my blog.

Today, I want to share with you little promotion I am running for the next 72 hours. I have an free e-book that I would like for you to download. The e-book is from one of my sponsors that I often run marketing promotions for on my blog and other social networks I manage. The e-book in itself is a wonderful read, but until today I have only been able to get less than 100 of my visitors to download it. Well, I want to change that right now.

You see, I am willing to share with you some FREE MONEY! Yes, you heard me correctly. I said, FREE MONEY! If you download the free e-book, I will credit your PayPal account with 4 greenbacks. That’s $4.00 dollars (USD) in case you did not quite get that. Plus, I will give you 4 more dollars for each person you refer who downloads the free e-book. Is that exciting or what?

Here’s the catch.

There are certain people that I am considering qualified referrals. Qualified referral are small businesses or entrepreneurs who have a possible interest in the email marketing software (become interested!). They must be English speaking and be from the US, Canada, the UK, Australia or New Zealand. Do you know anyone that meets these qualifications? Sure you do!

Please be aware that commissions are only generated when someone downloads the Edge. Here’s a quick run-through of the process:

• Someone clicks the download link and is directed to the website to download the free ebook
• They fill out the form to request a free copy of the ebook, “The Edge of Success”
• They receive an email with a link to the ebook
• Commissions are generated once they click the link in their email (not earlier when they fill out the form)

Once you download the e-book, send an email to Support@L3Success.com with your PayPal email address and within 14-business days I will credit your account $4 for downloading the e-book and another $4 per referral. Anyone you refer must also send an email to my support email account. In that email they will need to identify you as the referrer. So, it is vitally important you express this to them or you will not receive credit for the referral.

This is a limited promotion that will end at midnight 31 December 2009.

Happy New Years!

Barry O. Canada
The MLM Leads Maker

Let Your Passions Grow Your Business.. Or Not

This blog post is a tip from Clate Mask, CEO of Infusionsoft. If you have followed my blog for a while, you’ve noticed that I routinely publish Clate’s marketing tips. I do it for a couple reasons. One, I believe in the products Infusionsoft provides. Two, I love the story of how the Infusionsoft product was created, and what that story means for you and me as a small business owner. Now I could could take you on a long journey explaining the Infusionsoft conception, but I will allow you to read the story for yourself. The story is told by Clate in the first chapter of his free ebook: 9 Proven Techniques to Double Sales

This particular marketing tip talks about having a passionate attitude for your business and the products you promote. If you are passionate about your business and the services you provide, then you will be able to speak confidently and honestly about how it will benefit your customers. Your excitement and sincerity will create a desire in your customers to give your products a try. They will do this because they too want to feel that same passion you share.

On the other hand, if you do not have a love for your business, neither will your customers. Even if it’s the greatest thing since sliced bread, they will want nothing to do with it because your attitude towards the product did not resonate favorably with them. And why should they buy from you if you yourself are not excited about the product? Exactly! They shouldn’t and they won’t!

Aside from business, everything you do in life should be done with a purpose. That purpose should be to change your life or the lives of others. Put your entire heart and soul into making it happen.. Because life is too short to be doing something that you are not truly passionate about. Live your dreams and enjoy life to the fullest doing the things you love to do!

Find Your Passion.

Running a business is tiring, time-consuming, and often frustrating. It’s not uncommon for the “Entrepreneurial Light” to burn out. However, if you’re not excited about your products or services, no one else is going to be. And, who wants to buy a product/service they’re not enthusiastic about?

Quick tips for regaining your passion:

• Write down all the reasons you love your products or services
  
• Tell others the story of why you became an entrepreneur
  
• Imagine what you want your business to look like in 5 years (even if it’s unrealistic… perhaps especially if it’s unrealistic!)
  
• Read inspirational books, blogs, and articles about small business ownership
  
• Take time to rejuvenate

Look, you became an entrepreneur for a reason. And, how you feel about your company is going to be reflected in the risks you’ll take, the way you interact with your customers, and the amount of money you bring in!

Sincerely,
Clate Mask
CEO, Infusionsoft

Free eBook: 9 Proven Techniques to Double Sales