7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #3

Yesterday, we covered Secret #2: Cherry Picking And The Three Types Of Leads.

****************************************
SECRET #3: TIMING IS EVERYTHING!
****************************************

You’ll notice that Secret #3 is closely associated with Secret #1 (the right message to the right market at the right time).

Most people tinker with their message and their market and end up with something that works pretty well. But they forget how important TIMING is in the whole mix.

They forget this one simple truth:

“People will buy when THEY’RE ready, not when you’re ready to make a sale.”

If that statement is true (and it is), then by definition…you have to be in front of folks when they’re ready to buy. In other words, you have to follow-up with them constantly! Because if you don’t, someone else will land their business.

And guess what? That “someone else” who lands the business will be your competitor, who either:

A) Followed up; or (more likely)
B) Got lucky enough to cross paths with your prospect at the right time.

You don’t want to leave new business up to chance. But the one thing you control in this situation —- staying in front of the prospect —- is probably the single greatest challenge in your business.

The fact is, “follow-up” is a gut-wrenching, time-consuming, tedious and labor-intensive task that is almost impossible for the human mind to keep straight. So, businesses everywhere have concocted half-baked schemes, spreadsheets, tickler files, software programs, and who knows what else to help them with this all-important function of their business.

Unfortunately, most of these schemes are dramatically unsuccessful. As a result, businesses everywhere leave HUGE amounts of money on the table every month. They continue to spend good money on leads, only to let the majority of them go to waste because the “timing” wasn’t right for those folks.

According to one industry publication, over 99% of small businesses do not consistently follow up with their prospects and customers.

The good news is that you can easily tackle this challenge… and when you do, you’ll see a BIG jump in your profits.

If the time is right for you to get a follow-up system in place, I can tell you where to start. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how to make this powerful secret to success work for YOUR business.

Sincerely,
Clate Mask
CEO, Infusionsoft

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #2

Yesterday we talked about Secret #1, the definition of successful marketing: THE RIGHT MESSAGE, TO THE RIGHT MARKET, AT THE RIGHT TIME.

**********************************************************
SECRET #2 IS: “CHERRY PICKING” AND THE THREE TYPES OF LEADS.
**********************************************************

Every time you run a marketing campaign, the leads you get can be divided into three categories:

• Leads that are ready NOW (Hot)
• Leads that aren’t ready now but will be ready soon (Warm–these leads are critical to your success)
• Leads that may never be ready (Cold or Bad Leads)

The problem is, when you first receive them, you don’t know which is which!!!

So, you or your staff call every lead once or twice and then you spend the time with the leads that look like they’re going to close. Every smart sales person that works on
commissions does this–they go for the low hanging fruit!

That’s right. They basically cherry pick! Cherry picking is the natural result here because:

• Reps are paid high commissions for a sale
• You can’t tell the difference between warm leads and bad leads until you reach them
• If you DO reach the lead and the timing isn’t right, you don’t have the time or patience to constantly follow up.

There’s nothing wrong with spending your time with hot leads. The problem of cherry picking comes when you neglect all those warm leads!

Instead of doing the tedious follow-up grunt work, reps usually wait for a new batch of leads to come in. In the meantime, the warm leads from the last batch get cold and you forget about them. Simply put, they slip through the cracks.

You know you need a system to follow up with these leads. You need something or someone to do your follow-up like clockwork, whether you’re on the phone, in a meeting or on the golf course.

Over the years, you’ve probably tried a number of different schemes to follow up or “re-market” to your leads. And if you’re “successful,” chances are you’re finding an occasional needle in the haystack. But… YOU CAN DO SO MUCH BETTER!

Your follow up doesn’t have to be hit and miss. There’s a new way to manage this whole process for you. And you can be sure that it will help you get more out of your leads than you’re getting right now. Wouldn’t it be nice to get a couple more closed deals (or more!) from your leads each month?

Find out how to do just that. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how you can get more out of your prospects & leads.

Sincerely,
Clate Mask
CEO, Infusionsoft

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #1

For the next seven days I will be publishing Clate Mask’s 7 Magnetic Marketing Secrets to Wealth Series. These secret strategies will be really valuable to you and your business growth, so make sure to follow through the entire seven days.

*************************************************************
SECRET #1: THE REAL DEFINITION OF “SUCCESSFUL MARKETING.”
*************************************************************

There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:

The Right Message… To The Right Market… At The Right Time!

Most businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.

To make the most of your marketing dollars:

1. Never waste money on image advertising, or at least keep it to a minimum.

2. Test simple, inexpensive direct response marketing methods. Offer FREE
reports, samples, coupons, or other response devices filled with emotionally
compelling copy to find the messages that match the interests of YOUR target
markets!

3. Concentrate on your most successful direct response offers, and…Use
Multi-Step Direct Mail/Phone/Fax/Email/Voice Broadcasting Follow-Up To
Maximize Sales!

It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax, e-mail messages, and voice broadcasting!!!

If you don’t have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you’re either wasting a lot of leads or you’re wasting a lot of man hours doing tedious, manual follow up.

Sincerely,
Clate Mask
CEO, Infusionsoft

Free eBook: 9 Proven Techniques to Double Sales

Powerful Marketing Strategy To Effectively Grow Your Business. Are You Doing This?

This blog post is another tip from Clate Mask, CEO of Infusionsoft. If you have followed my blog for a while, you will have noticed that I routinely publish Clate’s marketing tips. I do it for a couple reasons. One, I believe in the products Infusionsoft provides. Two, I love the story of how the Infusionsoft email marketing product was created, and what that story means for you and me as small business owners. Now I could could take you on a long journey explaining the Infusionsoft conception, but I will allow you to read the story for yourself. The story is told by Clate in the first chapter of the his free ebook: 9 Proven Techniques to Double Sales

This particular marketing strategy will reveal to you some concepts you can apply when publishing your newsletter. It’s really more of reminder to you that there are certain elements you need to be aware of when creating your newsletter and crafting your messages. These elements could potentially grow your list and provide great wealth for you and your business if done correctly.

This same marketing strategy also applies to the content and appearance of your blog. Take the time to understand what your readers want, build campaigns or produce content that speaks to those needs, give your blog or newsletter a professional appearance, solicit feedback from your readers, and interact with your customers to build lasting relationships. This is the exact blueprint for attraction marketing, and it is the only way to build yourself a thriving business.

If you try to cheat this concept by providing useless information, you will never be able to effectively grow your business. Believe me, your subscribers will know when you are trying to cheat them. And they will respond accordingly by going elsewhere for the assistance they need.

Therefore, it is paramount you give it your best when creating your content. That one lazy post could make the difference between you making a little money or you making a lot of money in your business. Enjoy the post!

If you’re like most companies, you’re not using your newsletter for the marketing tool it is. You see many companies produce newsletters. But after a while, the purpose of the newsletter is lost and so is its impact. Here are a few tips for turning your newsletter into a powerful marketing strategy.

Create a newsletter worthy of your company and you’ll drive your readers to future sales. Make it simple, make it short, and make it a powerful tool that reflects you and your business!

Sincerely,
Clate Mask
CEO, Infusionsoft

Free eBook: 9 Proven Techniques to Double Sales

For all of you that are regular viewers to my blog, you know that I am a big supporter of Infusionsoft. First, I know the value of using this marketing software. It will save you a lot of time and energy because the system automates many of the tasks you deal with on a daily basis. Secondly, Clate Mask and the Infusionsoft family believe in helping the small business owner by providing a service that fits your budget. Plus, it’s the only email marketing and automatic follow-up marketing system that provides a solution to email follow-up failure. Finally, you can believe in their promise: GUARANTEED To Double Your Sales. It’s a promise they “guarantee” to keep!. Enjoy this small business marketing tip for entrepreneurs and use this information in conjunction with your current marketing strategies.

As a business owner, you already know that people buy for emotional reasons. No matter how great your product or service is, apathetic consumers will simply dismiss it. You need to tap into their emotions if you’re going to convince them that they need your product. By manipulating the pleasure and pain triggers in your prospect, you will be catching their attention, and encouraging them to act (either to rid themselves of the pain, or to retain feelings of pleasure.) Here are some tips for injecting pain and pleasure into your marketing messages: Tell stories- people immediately connect with stories. If your story relates to an experience your prospect has had, they will immediately be reminded of the feelings they are fighting to avoid, or the feelings they’d love to feel again. Make your prospect imagine- the mind is a powerful tool. Asking your prospect to visualize sets a stage for you to present painful / pleasurable situations. Tap into past experiences, or create hypothetical ones. When it comes to emotion, your prospect’s brain will not make a distinction between fact and fiction. Be confident in your product- when talking about your product or service, don’t say what it might or could do for them. Explain what it will do. (Remember, your prospect needs to get rid of their pain or acquire pleasure as soon as possible. They need a guaranteed solution!) Use the right words- make your message vibrant by using active verbs (example: Jane runs instead of Jane is running.) Also, use words associated with pleasure (babies, soft, relaxing etc.) or pain (dentist, suffering, trauma). One last point: once you draw out the pain or pleasure, let your audience revel in it. Don’t be too quick to move past the emotion. It’s the emotion that moves people to action. If you can successfully incorporate emotional stimulation in your marketing messages, you will be transporting your prospect to a buying state! Sincerely, Clate Mask CEO, Infusionsoft Free eBook: 9 Proven Techniques to Double Sales