7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #4

Yesterday, we covered Secret #3: TIMING IS EVERYTHING!

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SECRET #4 IS: TRANSFORM YOUR SALES WORK FROM OUTBOUND “HUNTING” TO INBOUND “HARVESTING”
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This secret is critical to your success because it puts you in a position to land customers quickly. It shortens the sales cycle, increases your capacity to handle more deals/sales and improves your closing ratio because you spend more time talking to highly qualified prospects.

Would you like to come into the office and pluck ripe fruit off the tree… or…would you rather spend your time hitting the phones hard, chasing leads and talking to lukewarm prospects? The answer is pretty obvious.

When you’re in “hunting” mode, you’re dialing for dollars; you feel resistance at every turn; rejection is common; you get “shopped” against competitors; and you waste tons of time working with leads who simply aren’t ready.

On the other hand, when you’re in harvesting mode, you’re working smart and scooping up sales left and right. You can spend your time at closings, on the phone with hot leads or out on the golf course because you know your prospects will call YOU when they’re ready to move forward.

So, how can you actually make the shift from hunting mode to harvesting mode?

In most companies, the marketing department’s job is to get the leads and the sales department’s job is to call on the leads and close the sale. But in between “getting the lead” and “closing the sale” there’s a huge gap. If you close the gap, you’ll make the shift from hunting mode to harvesting mode…and your profits will skyrocket.

But to make the shift, you need to recognize that: someone (either Marketing or Sales) has to be in charge of “warming the leads” that aren’t hot right now but will be hot down the road.

So, now you understand the task at hand, let me give you five tips on how you can make the shift:

• Send reluctant prospects relevant, valuable information on a scheduled, recurring basis.
• Communicate to prospects efficiently, aside from the normal, time-consuming, one-on-one methods.
• Log all communications between your office and the prospect in an organized fashion.
• Arm yourself and your sales reps with an arsenal of specific information that can be sent to prospects upon request.
• Track the progress of each lead through the sales pipeline, so you always know where every lead stands.

When you make this shift, you’ll be absolutely AMAZED at the results. You’ll enjoy your work more, you won’t dread pounding the phones, and you’ll have more freedom… all because your prospects will call YOU when they’re ready. The bottom line is that you’ll close more deals, make more money, and do it all in less time… and ditch the grunt work.

AND…it can all be done through an automated system. Sound good? Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how you can put a system in place that will convert you from a hunter to a harvester.

Sincerely,
Clate Mask
CEO, Infusionsoft

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #3

Yesterday, we covered Secret #2: Cherry Picking And The Three Types Of Leads.

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SECRET #3: TIMING IS EVERYTHING!
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You’ll notice that Secret #3 is closely associated with Secret #1 (the right message to the right market at the right time).

Most people tinker with their message and their market and end up with something that works pretty well. But they forget how important TIMING is in the whole mix.

They forget this one simple truth:

“People will buy when THEY’RE ready, not when you’re ready to make a sale.”

If that statement is true (and it is), then by definition…you have to be in front of folks when they’re ready to buy. In other words, you have to follow-up with them constantly! Because if you don’t, someone else will land their business.

And guess what? That “someone else” who lands the business will be your competitor, who either:

A) Followed up; or (more likely)
B) Got lucky enough to cross paths with your prospect at the right time.

You don’t want to leave new business up to chance. But the one thing you control in this situation —- staying in front of the prospect —- is probably the single greatest challenge in your business.

The fact is, “follow-up” is a gut-wrenching, time-consuming, tedious and labor-intensive task that is almost impossible for the human mind to keep straight. So, businesses everywhere have concocted half-baked schemes, spreadsheets, tickler files, software programs, and who knows what else to help them with this all-important function of their business.

Unfortunately, most of these schemes are dramatically unsuccessful. As a result, businesses everywhere leave HUGE amounts of money on the table every month. They continue to spend good money on leads, only to let the majority of them go to waste because the “timing” wasn’t right for those folks.

According to one industry publication, over 99% of small businesses do not consistently follow up with their prospects and customers.

The good news is that you can easily tackle this challenge… and when you do, you’ll see a BIG jump in your profits.

If the time is right for you to get a follow-up system in place, I can tell you where to start. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how to make this powerful secret to success work for YOUR business.

Sincerely,
Clate Mask
CEO, Infusionsoft

Happy Holidays to You! I hope your holiday season is going as well or better than you planned it. If not, then count your blessings and be thankful for the things you do have right now. Also, make plans to change your outcome for the next season.

There are many people who go through life with no idea of where they are going or how they will get there. Is this you? Are you reaching places in your life that are not the places you want to be? Truth be told, this is the way it will always be for you until you get sick and tired of going there. And once you are sick and tired, then you have to make a change.

Listen to the following audio presentation provided by Vic Johnson, which is included in the mp3 motivators series I mentioned in my last blog post. Take heed to the advice that is given in this very short presentation. It will definitely get you on track to creating goals, defining your purpose in life, planning your courses of actions and finally reaching your objectives. This audio mp3 also contains lessons from three of the greatest public speakers and personal development teachers Jim Rohn, Brian Tracy and Bob Proctor.

Barry O. Canada
The MLM Leads Maker

Marketing is the lifeblood of your business. If you can not generate leads for your business, you really don’t have a business. However, there is a solution! Visit MLMLeadsMaker.com and to learn how to become a professional marketer. We will teach you how to generate massive leads for your business, plus generate multiple streams of income to help you fund your business. Tap into our system and begin learning our most effective marketing strategies today!

Today we will be looking an affiliate marketing strategy which will help you to create your own affiliate product review site. Because people want to know what to expect before purchasing a product, this is an excellent marketing strategy to use to create sales and trust. With that being said, if you begin to mislead people into buying something that is not effective, it will come back to bite you later. Therefore, be honest with your assessment of the products you are going to be reviewing.

We will use Liz Tomey’s 5 Day Cash Machines product as an example of how to effective employ this strategy.

First, you must know a little bit about the product. How it works? What benefits will your customer will receive by purchasing the product? How is the product used? Etc., Etc.

Secondly, you will need to create a simple article that gives your unbiased assessment of the product. If you have personally used the product, which you should, then it will be easy for you to convey in your article precise details on the product you are reviewing.

Finally, you need to have a place to post your article. It can be a simple one page review added to your current domain/blog or you can purchase a separate domain to use for all of your reviews. The advantage of purchasing a separate domain is that you will be able to use SEO to help you generate traffic to your site. Meaning, you will be able to choose keywords or keyword phrases to get better placement in the search engines.

Here’s a sample 5 Day Cash Machine Review of Liz Tomey’s affiliate product (which is actually a really good product):

If you’ve been thinking about buying the new 5 Day Cash Machine course, this review will help you decide if it’s really for you…

The course is all about using Liz Tomey’s (an affiliate marketing expert) proven system that she has used for years to create an autopilot affiliate income…

Becoming an affiliate marketer is a dream of many because of all the benefits. You can work from anywhere, you don’t have to deal with customer support, you don’t have to create products, and on and on.

It seems though everywhere you turn there is some product promising you hundreds of thousands of dollars in affiliate profits. Most of this is mis-information and just rehashed information. The truth here is this…

Affiliate marketing consists of finding a good product to promote that has good commissions. Then taking that product and creating an offer for it, and driving traffic to that offer.

You can’t make money without those four things…

The 5 Day Cash Machine covers all of this and more.

(make sure you enter your lnk in the article every so often in case your viewers decide they don’t want to read the entire review)
http://L3Success.com/affiliate-reviews/5daycashmachine

When you sign up for the course, you’ll be taken to your “learning center”. Here you will find all the videos that teach you the entire 5 Day Cash System.

Along with videos, you’ll also find resource documents, mind maps, and more just to make sure you really understand everything.

To go even a step further, you’ll also get the advanced videos that teach you even more great ways to make money!

Nothing is left out in this step-by-step course, and to top it off, you’ll even get live help from the product creator Liz Tomey, which is usually not the case with many affiliate product purchases.

I’ve never seen anyone offer this with their products. Talk about standing out there with a helping hand!

Liz will give you a lifetime membership to her Lessons With Liz site. That way you can meet with her live each month, and get the help you need. You’ll be able to watch as she answers any and all questions that you have.

When you get the 5 Day Cash Machine, you can rest assured that you’re getting the exact training you need to become a successful super affiliate, and you’ll even get any extra help that you need.

I 110% Recommend The 5 Day Cash Machine. (Speak honestly about the product.)

http://L3Success.com/affiliate-reviews/5daycashmachine

Voila! There You have it! Your own affiliate product review site!

Barry O. Canada
The MLM Leads Maker

Marketing is the lifeblood of your business. If you can not generate leads for your business, you really don’t have a business. However, there is a solution! Visit MLMLeadsMaker.com and to learn how to become a professional marketer. We will teach you how to generate massive leads for your business, plus generate multiple streams of income to help you fund your business. Tap into our system and begin learning our most effective marketing strategies today!

It is important that you know what your objective is clearly. You must first define your
objective as well as your goals. You need to be aware of what your objective is, where
you can find it, when you intend to reach it as well as the steps that you must take to get
the results that you desire.

If you plan to become successful in your business, your first objective is to gather
income. This step is your main priority and nothing should get in your way of
accomplishing this objective. You need to apart special time in your schedule in order to
work on producing an income. This must be done before you can move on to the next
step.

For home-based workers, who are distracted by children, a spouse, cooking and cleaning
among a horde of other things, it is especially important to set aside your special “money making
time“.

No matter if you operate your business from home or far away, it is critical to identify all
of your priorities. Work to take care of them in order starting with the most important and
work your way all the way down to the tedious little tasks that can wait.

Have a clear picture of your objective in your mind. Run your business as if you have
already accomplished your objective and things are happening for you right now. The
best way to do this is to envision your goals. Once you reach your final goal, you can
easily see the necessary steps to arrive at your destination. Envision yourself reaching
your goals in order to work backwards and discover things that would otherwise be
unexpected.

It is vital that you focus your concentration on a single objective. Forget about being a
“jack of all trades”, or you will not be able to master any market. Once you start a new
project, see it all the way through to a successful ending before attempting to move on to
another business project. If you remain exceptionally focused on your objective, your
business will become an exceptional success.

Barry O. Canada
The MLM Leads Maker

Marketing is the lifeblood of your business. If you can not generate leads for your business, you really don’t have a business. However, there is a solution! Visit MLMLeadsMaker.com and to learn how to become a professional marketer. We will teach you how to generate massive leads for your business, plus generate multiple streams of income to help you fund your business. Tap into our system and begin learning our most effective marketing strategies today!