7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #7

Yesterday, we talked about Secret #6: “Education, Repetition and Variety”

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SECRET #7 IS: PERSONALITY, GENUINENESS AND ENTERTAINMENT
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Your prospects and customers need information. They need repetition, They need education. They need variety and frequency.

That’s what they need. And if you provide it, you’ll see great improvement in your business. But…if you want phenomenal results, you also need to give them what they want. And, what they want is YOU!

They want your personality. They want you to be real with them. They want you to be straight up, helpful, sincere. They don’t want corporate dribble. They want YOU!

When you give them what you want and combine it with what they need, you’ve got something spectacular, even entertaining. You’ve got permission to converse freely with your prospects and customers, to help them with the things they need, to offer them the products and services you provide that make their life easier, better, more successful.

I can’t tell you how to be you, how to be real. Only you can determine that. But I can tell you how to inject personality into your follow-ups. Here are a handful of suggestions:

• Use conversational language, not corporate speak
• Talk about what you like, what interests you, what annoys you
• View your prospects and customers as friends
• Use analogies that are interesting to you-chances are, their interesting to your prospects and customers
• Read, learn and study…and then share your discoveries

You can do it. Keep practicing. Remember, that while you’re learning how to do secret #7, the other six secrets will drive tremendous results for your business.

Get on the right track today. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how you can put an automated system in place that will do all of this and more for you. Once you get that system, you will flat out make more money. Your capacity to handle more deals will increase, your customer acquisition costs will go down and you will get the freedom you’ve always wanted your business to provide you.

Sincerely,
Clate Mask
CEO, Infusionsoft

7 Magnetic Marketing Secrets To Wealth in 2010 – Secret #3

Yesterday, we covered Secret #2: Cherry Picking And The Three Types Of Leads.

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SECRET #3: TIMING IS EVERYTHING!
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You’ll notice that Secret #3 is closely associated with Secret #1 (the right message to the right market at the right time).

Most people tinker with their message and their market and end up with something that works pretty well. But they forget how important TIMING is in the whole mix.

They forget this one simple truth:

“People will buy when THEY’RE ready, not when you’re ready to make a sale.”

If that statement is true (and it is), then by definition…you have to be in front of folks when they’re ready to buy. In other words, you have to follow-up with them constantly! Because if you don’t, someone else will land their business.

And guess what? That “someone else” who lands the business will be your competitor, who either:

A) Followed up; or (more likely)
B) Got lucky enough to cross paths with your prospect at the right time.

You don’t want to leave new business up to chance. But the one thing you control in this situation —- staying in front of the prospect —- is probably the single greatest challenge in your business.

The fact is, “follow-up” is a gut-wrenching, time-consuming, tedious and labor-intensive task that is almost impossible for the human mind to keep straight. So, businesses everywhere have concocted half-baked schemes, spreadsheets, tickler files, software programs, and who knows what else to help them with this all-important function of their business.

Unfortunately, most of these schemes are dramatically unsuccessful. As a result, businesses everywhere leave HUGE amounts of money on the table every month. They continue to spend good money on leads, only to let the majority of them go to waste because the “timing” wasn’t right for those folks.

According to one industry publication, over 99% of small businesses do not consistently follow up with their prospects and customers.

The good news is that you can easily tackle this challenge… and when you do, you’ll see a BIG jump in your profits.

If the time is right for you to get a follow-up system in place, I can tell you where to start. Download Free eBook: 9 Proven Techniques to Double Sales and I’ll tell you how to make this powerful secret to success work for YOUR business.

Sincerely,
Clate Mask
CEO, Infusionsoft

For all of you that are regular viewers to my blog, you know that I am a big supporter of Infusionsoft. First, I know the value of using this marketing software. It will save you a lot of time and energy because the system automates many of the tasks you deal with on a daily basis. Secondly, Clate Mask and the Infusionsoft family believe in helping the small business owner by providing a service that fits your budget. Plus, it’s the only email marketing and automatic follow-up marketing system that provides a solution to email follow-up failure. Finally, you can believe in their promise: GUARANTEED To Double Your Sales. It’s a promise they “guarantee” to keep!. Enjoy this small business marketing tip for entrepreneurs and use this information in conjunction with your current marketing strategies.

As a business owner, you already know that people buy for emotional reasons. No matter how great your product or service is, apathetic consumers will simply dismiss it. You need to tap into their emotions if you’re going to convince them that they need your product. By manipulating the pleasure and pain triggers in your prospect, you will be catching their attention, and encouraging them to act (either to rid themselves of the pain, or to retain feelings of pleasure.) Here are some tips for injecting pain and pleasure into your marketing messages: Tell stories- people immediately connect with stories. If your story relates to an experience your prospect has had, they will immediately be reminded of the feelings they are fighting to avoid, or the feelings they’d love to feel again. Make your prospect imagine- the mind is a powerful tool. Asking your prospect to visualize sets a stage for you to present painful / pleasurable situations. Tap into past experiences, or create hypothetical ones. When it comes to emotion, your prospect’s brain will not make a distinction between fact and fiction. Be confident in your product- when talking about your product or service, don’t say what it might or could do for them. Explain what it will do. (Remember, your prospect needs to get rid of their pain or acquire pleasure as soon as possible. They need a guaranteed solution!) Use the right words- make your message vibrant by using active verbs (example: Jane runs instead of Jane is running.) Also, use words associated with pleasure (babies, soft, relaxing etc.) or pain (dentist, suffering, trauma). One last point: once you draw out the pain or pleasure, let your audience revel in it. Don’t be too quick to move past the emotion. It’s the emotion that moves people to action. If you can successfully incorporate emotional stimulation in your marketing messages, you will be transporting your prospect to a buying state! Sincerely, Clate Mask CEO, Infusionsoft Free eBook: 9 Proven Techniques to Double Sales