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Powerful Marketing Strategy To Effectively Grow Your Business. Are You Doing This?

This blog post is another tip from Clate Mask, CEO of Infusionsoft. If you have followed my blog for a while, you will have noticed that I routinely publish Clate’s marketing tips. I do it for a couple reasons. One, I believe in the products Infusionsoft provides. Two, I love the story of how the Infusionsoft email marketing product was created, and what that story means for you and me as small business owners. Now I could could take you on a long journey explaining the Infusionsoft conception, but I will allow you to read the story for yourself. The story is told by Clate in the first chapter of the his free ebook: 9 Proven Techniques to Double Sales

This particular marketing strategy will reveal to you some concepts you can apply when publishing your newsletter. It’s really more of reminder to you that there are certain elements you need to be aware of when creating your newsletter and crafting your messages. These elements could potentially grow your list and provide great wealth for you and your business if done correctly.

This same marketing strategy also applies to the content and appearance of your blog. Take the time to understand what your readers want, build campaigns or produce content that speaks to those needs, give your blog or newsletter a professional appearance, solicit feedback from your readers, and interact with your customers to build lasting relationships. This is the exact blueprint for attraction marketing, and it is the only way to build yourself a thriving business.

If you try to cheat this concept by providing useless information, you will never be able to effectively grow your business. Believe me, your subscribers will know when you are trying to cheat them. And they will respond accordingly by going elsewhere for the assistance they need.

Therefore, it is paramount you give it your best when creating your content. That one lazy post could make the difference between you making a little money or you making a lot of money in your business. Enjoy the post!

If you’re like most companies, you’re not using your newsletter for the marketing tool it is. You see many companies produce newsletters. But after a while, the purpose of the newsletter is lost and so is its impact. Here are a few tips for turning your newsletter into a powerful marketing strategy.

Create a newsletter worthy of your company and you’ll drive your readers to future sales. Make it simple, make it short, and make it a powerful tool that reflects you and your business!

Sincerely,
Clate Mask
CEO, Infusionsoft

Free eBook: 9 Proven Techniques to Double Sales

Attraction Marketing Formula for Success – Change Your Attitude & You Will Increase Your Wealth

Recently, Jim Rohn, an icon in this industry, passed away. I was saddened by this event because I have followed Mr. Rohn for many years. I have read many of his books, watched many of his video presentations, and I have learned so much from his wonderful teachings. Jim Rohn taught the world that we all must invest in ourselves. We must educated ourselves in our business or we will remain stagnate and never taste success. He personally taught me something many years ago that changed my approached to this business. He said, “The book you never read won’t help.” Since hearing those words I have taken it upon myself to invested time and money into the study of my profession and into the areas of personal development. This past summer alone I spent nearly $10K in personal development books, CDs, DVDs, etc. One of the books I purchased, Attitude is Everything, is the topic for this particular discussion. I want to illustrate to you how your thoughts can (and will) determine the wealth you make in network marketing or in anything you seek.

We begin in chapter 4 by learning this important formula for success:
Thoughts + Words + Beliefs + Actions = Results

Here’s how it works. Tom has a THOUGHT, such as “I’m not very good when it comes to sales.” Now, let’s remember that he doesn’t have this thought only once. Oh, no. He’s run it through his mind on a regular basis, maybe hundreds or thousands of times in his life!

You can easily replace “sales” with any tasks you normally tell yourself you can not do. Such as, video marketing, writing articles, speaking with prospects on the phone, generating leads, etc. It all begins with your thoughts.

Let’s continue…

Then, Tom starts to use WORDS that support this thought. He says to his friends and colleagues, “I’m never going to do very well in sales” or “I just hate making sales calls or approaching prospects.” Here again, Tom repeats these phrases over and over… in his self-talk and in his discussions with others.

This, in turn, strengthens his BELIEFS — and it’s at this stage where the rubber really meets the road. You see, everything that you’ll achieve in your life flows from your beliefs. So, in our sales example, Tom develops the belief that he’s not going to be successful in sales and that he won’t earn much money. This becomes embedded in his subconscious mind.

What can possibly flow from that belief? Because Tom doesn’t believe in his sales ability, he takes very little ACTION, or he takes actions that aren’t productive. He doesn’t do the things that would be necessary to succeed in sales.

And then, quite predictably, Tom gets very poor RESULTS.

To make matters worse, Tom then starts to think more negative thoughts… repeat more negative words… reinforce negative beliefs… and get even more negative results. It’s a vicious cycle!

Of course, this whole process could have had a very happy ending if Tom had selected positive THOUGHTS… and reinforced them with positive WORDS. In turn, he’d reinforce the BELIEF that he’s successful in sales. As a result, Tom would take the ACTIONS consistent with that belief… and wind up with outstanding RESULTS.

What a phenomenal illustration on how YOU will determine whether you succeed or fail in this industry. If you change your attitude, your wealth in this industry could drastically increase.

Now how you are going to change your attitude? If have not picked up on it yet, it’s through EDUCATION. Being knowledgeable in a certain area creates confidence. Confidence then creates attitude, because you know that you are valuable to others. You hold the goods. You are able to train others in areas where they need the most help.

If you do not have value right now, it is because you are spending little or no time educating yourself and creating the attitude. Therefore, I challenge you to spend at least one hour daily reading a book. Skip your favorite television program and focus on something that will help you reach your goals. Reinvest back into your education. If you ask any of the top marketers out there, they will tell you the same. The spent hundreds of thousands of dollars mastering their trade. You will need to do the same if you expect to make it to the next level.

There are also some free tools that are available on the Internet. Most of these resources come in the form of free gifts given to website owners for you taking a look at their business. I have personally built a huge collection of e-books and audios over the years from this strategy alone.

Do not shy away from accepting that free e-book that’s being offered from someone’s website. Many people are more concerned about being added to someone’s list than to to see it more as a way for you to receive free and valuable resources. Don’t let your pride or ignorance stand in the way of your growth. Take advantage of every available resource you can get your hands on.

Also, take advantage of the training materials that are provided to you from your MLM company. It happens all too often, distributors will take these products and stack them up in the corner of their basement, never to be opened, never to be used. And low and below, they later complain about how network marketing is a SCAM and how they failed in this industry.

Bottom-line, you are responsible for your own success and failures in your business (and life). Change your attitude and you will absolutely attract success.

If you do not have the book, Attitude Is Everything: Change Your Attitude…and You Change Your Life!, I highly suggest you go out and purchase it. It will do wonders for your.. guess what? ATTITUDE!

Another tool that will be highly useful to you as an Internet marketer is Mike Dillard’s, Magnetic Sponsoring. This is an absolute must for anyone marketing online. It is the ultimate attraction marketing formula for success for your network marketing business.

Please provide comments on how your education has made a difference in your business.
Are you investing in your education?
Are you working on your attitude?
How much of an impact has education made on your business?

I look forward to hearing your stories.

God Bless,
Barry O. Canada
The MLM Leads Maker

Millennial – Network Marketing – Attraction Marketing.. Oh My!

Attraction marketing is based on building relationships. People buy from those they know, like and trust. So, in order to be successful in network marketing, you are going to have to network with others. If you are a Millennial this should be a real advantage for you.

All of the tools we utilize today are tools Millennials grew up using.

If you want to know how to use your iPhone.. contact a Millennial.

Don’t know how to use Twitter.. contact a Millennial.

I did not know how to use certain features in Camtasia 6, so what did I do?
I subscribed to a YouTube channel operated by – guess who? a young Millennial.

We have Google, Twitter, Facebook, YouTube, iPhone, Blackberry and Blueberries.. umm..delicious.
These technological tools are available to all of us.

With the understanding that this technology is out there and almost everyone is using it, meaning a wider reach for your marketing..

Why are you still buying leads and cold calling strangers?

Do you really need to be employing the three foot rule or belly-to-belly prospecting?

Why are you conducting home meetings, hotel meeting and hanging fliers on cars… Why?

You don’t have to answer.. Let’s move on!

With all that’s available to us, the logical approach to marketing would be to build your business by implementing the principles of Attraction Marketing. I know, it’s not as fancy sounding as Squidoo Lenses.. Google Goggles… or Twitter Tweets. However, those fancy tools and terms are all a part of the marketing strategy..

If you never heard of Attraction marketing, I will tell you that this concept has been around for quite sometime; however, it was not widely known before Mike Dillard and Magnetic Sponsoring made it a standard marketing strategy. The concept is based on building relationships by offering value to your target market (Millennials, Boomers, Gen X, etc.). If the information you offer is of value, you will make a lot of sales and your profits will soar. On the other hand, if your information is perceived as being a sales pitch, you will make little money and/or have fewer repeat sales.

Do you now see the value in using attraction marketing to build your network marketing business? It’s really not about the Millennials, the Boomers or the Gen Xers, as much as it’s about applying the right approach and reaching your widest audience. So, take the time to learn these principles and understand Web 2.0 technology. You will save yourself lots of time and energy. More importantly, you will earn more money and have more fun doing it.

Barry O. Canada
The MLM Leads Maker
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This post is a revision from a Squidoo Lens I wrote several months ago: How To Improve Your Business Relationships. I found out through my experiences over the years that attraction marketing is definitely the approach you MUST take in order to find success in the network marketing industry. And a fundamental principle of attraction marketing is establishing or building business relationships. It will take more effort to do, but the end result is a successful and thriving business. Enjoy the message!

We live in a day and time where the know, like and trust factor is the number one thing that stands in the way of us building and growing a successful business.  Business relationships must be established in order for you to succeed.  Your customers must be able to clearly know you are there to assist them by offering them something that is truly of value.  They have to be able to know that you have their best interest at heart.  They must be able to define you, your business, and the products/services you provide.

When I began my online business venture, I had a difficult time building business relationships.  I poured everything I had into meeting people and providing them solutions based on the knowledge I possessed.  I followed the attraction marketing principles by joining a countless number of social networking sites, and I constantly engaged in conversations with everyone I met.  I retweeted tweets on Twitter.  I shared or posted their Facebook updates on my wall.  I commented on their blogs.  I did everything I was supposed to do, but for some reason, I was getting ZERO results.

I could not get a single person to retweet my messages. I could not get any of them to share my Facebook updates.  I could not sell a single product.  Geezzz.. I could not even get my upline sponsors, the people who recruited me into the business, to follow me on these social networking sites.  Now how depressing is that?

Why was I having such a difficult time in building business relationships?

Simple.. they did not know, like, or trust me.

Sure, they saw me as a nice guy, but maybe they also thought I had some hidden agenda.  People are really immune to the nice guy approach these days.  They will listen to you all day long, but when it comes down to taking action, they are very hesitant to take the next step — trusting you.  They have questions about your character.  How could this person be that nice?? Why would he want to help me??  What is in it for him??  Is this offer really free??  These are some of the questions they ask.

With the growing number of scam offers out there, you really can’t blame them for questioning your trust.  People are losing their hard earned money at an alarming rate, and your offer to provide them “a valuable service” is distorted by the facts.  Here are the facts:

National Consumer League’s (NCL) 2008 Fraud Report:

Overall Scams                        % of Total    Average Loss

Fake Check Scams                        40.79%        $3,297.76

Internet: Gen Merchandise             23.23%        $1,366.74

Friendship & Sweetheart Swindles   1.12%          $7,307.77

Top Internet Scams

Internet: Gen Merchandise             33.41%        $1,370.07

Prizes/Sweepstakes/Free Gifts        3.89%          $2,584.16

Friendship & Sweetheart Swindles   1.62%          $7,351.91

Top Telemarketing Scams

Fake Check Scams                        61.20%         $3,532.99

Prizes/Sweepstakes/Free Gifts        12.04%         $3,918.18

Phishing/Spoofing                          10.42%         $462.59

The above stats were randomly pulled from the NCL 2008 Fraud Report.  There were other scams identified, but I only pulled these for my illustration purposes.  You can see the full report at NCLnet.org.

Can you now imagine how terrified people must be of you and your so called business?  Can you imagine the amount of trust you must establish with them in order to get them to buy from you?  Today, it takes 10 times as much effort to build relationships as it took in 1997, which is when I originally started in this industry.  You really have to be more than just a nice guy (or gal), you have to have sources or credentials to prove it (content, testimonies, etc.).

You have do more than talk the talk, you have to also be able to walk the walk.

Prove it to me! Show me what you’ve done!

Your walk comes in the form of your content (value). You have to show people what you have done and let your work speak for itself.  This can come in the form having the best blog site to writing some of the most engaging articles.  The more useful content you put out on the Web, the more valuable you become. The more valuable you become, the more profitable your business, and the easier it becomes to gather a following.

So, what can you learn from my experience?

You need to know that your main focus should be on your content.  Go out there and build the best blog site, and people will notice.  Write some of the most helpful ezine articles, and people will notice.  Once you start focusing on your content (value), you will began to see a significant amount of support from your upline and everyone else around you.  People will start to comment on your Squidoo lenses. People will start to seek your advice. They will retweet your tweets and share your status updates.  You will finally break through the barrier.  You will be known, truly liked, and highly trusted in your online community!

Share Your Experiences:
How well has attraction marketing worked for you in building your business relationships?

Barry O. Canada
The MLM Leads Maker
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