How to Get People to Read Your emails?
You can start getting people to read your emails by NOT doing these five things:
Imagine this: You sent an email to your entire list to generate sales for an end-of-the-month push. Later you check your reports and see that your open rate were abysmal. What a blow! Not only did you fail to generate sales, a bunch of contacts unsubscribed from your list.
There are a few reasons why this may have happened, but here are the four most likely reasons along with advice for how you can fix it.
How to Get People to Read Your emails (Don’t Send Junk)
You send junk
Would you sending the stuff you send to your list to your friends and family? If not, think about a different way to touch base with your contacts and provide something of relevance. Not sure if you send junk? If your email message is “useful,” it’s resourceful and people want to save and archive it. If your message is “interesting” it’s funny, relevant and usually good for forwarding to their contacts. If your message is neither interesting or useful … it’s junk.
How to Get People to Read Your emails (Good Titles)
You use unoriginal, boring subject lines
People are tired of receiving the same emails with the same boring subject lines. They get it. Really, that’s why they don’t bother reading them. Be imaginative and creative and make people think when they read your subject line.
How to Get People to Read Your emails (Refresh Your List)
You are still emailing customers from 1998
Do you use the same email address for everything? Probably not. Chances are, you have a primary address for friends and family and a secondary address for commercial offers. Your contacts are the same way, and are probably using their secondary address with you.
Email permission tends to expire in about 10 months – so the more opportunities to confirm and re-confirm their interest (beyond an opt-out link), the better. To fix this, consider using an alternative follow-up campaign (phone/direct mail) to have people update their contact information and re-opt-in to your marketing. Disciplined email marketing pays off when you have a truly engaged, interested and hungry list – and you can really cater to the people who matter.
How to Get People to Read Your emails (Vary Your Distribution Times)
You send just like the rest of ‘em
We all get our nighttime to morning email flood. I admit, sometimes I just use my Delete key more liberally during those hours and my reply button during the daytime. To fix this, try mixing up and allowing people to choose if they want your message in the morning, in the evening or mid-day.
How to Get People to Read Your emails (Vary Your List Distribution)
You emailed to your entire list
Not every subscriber is interested in everything you have to offer. Slice and dice your email list into relevant, targeted groups and send to those groups of users where the message is attractive, engaging and relevant.
How to Get People to Read Your emails (Improve Open Rates)
Not everyone’s open rates will always improve. It’s fact. However, the more you pay close attention to the result of your emails and more importantly your recipients’ expectations and satisfaction – the more your email open rates will rise with your fine-tuning.
How to Get People to Read Your emails (Final thoughts)
How to get people to read your emails? It’s all about relationships. There’s a lot of things that we just mentioned; however, the key to it all is establishing a good relationship with your subscribers the minute they subscribe to your list. This is really how you get people to open your emails. Because once they know you care about them and that the information you are sending them is genuine, they will open it no mater what it is that you are sending.
To learn more about email marketing best practices and gain a better understanding of how to get people to open your emails, click on the link below and download our free guide.
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