Emotion Selling – Inject Pain & Pleasure Into Your Marketing Strategy to Move Your Prospects to Action
For all of you that are regular viewers to my blog, you know that I am a big supporter of Infusionsoft. First, I know the value of using this marketing software. It will save you a lot of time and energy because the system automates many of the tasks you deal with on a daily basis.
Secondly, Clate Mask and the Infusionsoft family believe in helping the small business owner by providing a service that fits your budget. Plus, it’s the only email marketing and automatic follow-up marketing system that provides a solution to email follow-up failure. Finally, you can believe in their promise: GUARANTEED To Double Your Sales. It’s a promise they “guarantee” to keep!. Enjoy this small business marketing tip for entrepreneurs and use this information in conjunction with your current marketing strategies.
As a business owner, you already know that people buy for emotional reasons. No matter how great your product or service is, apathetic consumers will simply dismiss it. You need to tap into their emotions if you’re going to convince them that they need your product. By manipulating the pleasure and pain triggers in your prospect, you will be catching their attention, and encouraging them to act (either to rid themselves of the pain, or to retain feelings of pleasure.) Here are some tips for injecting pain and pleasure into your marketing messages:
One last point: once you draw out the pain or pleasure, let your audience revel in it. Don’t be too quick to move past the emotion. It’s the emotion that moves people to action. If you can successfully incorporate emotional stimulation in your marketing messages, you will be transporting your prospect to a buying state! Sincerely, |
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